Expedia vs Thomas Cook, the E-Tourism
INTRODUCTION
During the1980’s, travel agencies had a real success; it represented the good way to have good Holiday without losing time with organisation. The job of these agencies is to offer travels in function of customer needs and requests, completely organised (flight, hotel…).
Since few years, the tourism industry is completely changing; new players and way of information appear, reducing the place of traditional agencies.
Internet is the origin of this mutation, developing the concept of e-tourism. This new way of preparing and booking a travel has totally transformed the travel market in sociologic terms: changing of customer behaviour; and in economic term: reduction of costs, low price, competitiveness…
Bit by bit, the place of offline agencies become less important, creating a disruption in the market. These agencies have seen their sales fell but also and above all their market share.
We will see in a first part, a presentation of the tourism market, its history; its figures accompanied of concrete examples, France and United States.
Then we will analyse the disruption, what represents the disruptor; who is the victim; and then the consequences on the market and finally the reaction of the victim.
I/ PRESENTATION OF THE TOURISM INDUSTRY
A) Tourism industry, some figures
With time, new technology and economic growth, new far destinations are open, allowing the development of tourism and favouring global economy (job and company creation).
International tourism represents in 2010, 940 million of tourist arrival, 6.6% more than in 2009. In financial term, international tourism represents $ 919 billion of receipt, in comparison to 2009 with $851 billion.
The growth on this sector in spite of crises and environmental problems, continue to increase:
- 25 million of tourist arrival in 1950
- 277 million in 1980
- 435 million in 1990
- 675 million in 2000
- 940 million in 2010
This continual growth is a part due to the growth of
During the1980’s, travel agencies had a real success; it represented the good way to have good Holiday without losing time with organisation. The job of these agencies is to offer travels in function of customer needs and requests, completely organised (flight, hotel…).
Since few years, the tourism industry is completely changing; new players and way of information appear, reducing the place of traditional agencies.
Internet is the origin of this mutation, developing the concept of e-tourism. This new way of preparing and booking a travel has totally transformed the travel market in sociologic terms: changing of customer behaviour; and in economic term: reduction of costs, low price, competitiveness…
Bit by bit, the place of offline agencies become less important, creating a disruption in the market. These agencies have seen their sales fell but also and above all their market share.
We will see in a first part, a presentation of the tourism market, its history; its figures accompanied of concrete examples, France and United States.
Then we will analyse the disruption, what represents the disruptor; who is the victim; and then the consequences on the market and finally the reaction of the victim.
I/ PRESENTATION OF THE TOURISM INDUSTRY
A) Tourism industry, some figures
With time, new technology and economic growth, new far destinations are open, allowing the development of tourism and favouring global economy (job and company creation).
International tourism represents in 2010, 940 million of tourist arrival, 6.6% more than in 2009. In financial term, international tourism represents $ 919 billion of receipt, in comparison to 2009 with $851 billion.
The growth on this sector in spite of crises and environmental problems, continue to increase:
- 25 million of tourist arrival in 1950
- 277 million in 1980
- 435 million in 1990
- 675 million in 2000
- 940 million in 2010
This continual growth is a part due to the growth of