Case Study Of TUI Travel PLC

The main premise of this report is that TUI Travel PLC is one of the world’s leading leisure travel groups, operating in approximately one hundred and eighty countries all over the world and compromising over 220 brands. This means that they serve more than thirty million customers and that makes TUI Travel PLC a global player in the growing industry. They want to deliver a wide variety of leisure travel experiences. Three principal business sectors are important to TUI Travel PLC: Mainstream, Accommodation & Destination and Specialist & Activity. Their vision is “Making travel experiences special”. TUI Travel PLC is well positioned within the market’s size and growth. They are using a strategy called: “Through our global brand portfolio and
TUI Travel affords about the £498 billion of global travel spend between these countries. The growth of this market is about the 3% over the next five years. They want to continue being the number one tour operator in Europe and they already have market-leading positions in specialist segments. Several trends within the tour operator sector are that the customers increasingly moving towards online channels to fulfil their travel needs, so TUI Travel will improve their activities in social media and moving to become an online-driven company
First of all, the content needs to be unique and needs to be diverse and attractive to the customers. Secondly, the brands & distribution, where you need to have market-leading brands and well trusted brands with safety and security. The focus on distribution is ‘online’. Thirdly, technology. As a company you need to have a modern and flexible technological platform and investment in technology is essential for online based accommodation businesses. Fourthly, growth & scale. Because of their many markets and many customers, the scale and potential for growth makes TUI Travel unique. Scale is also a success for any online accommodation business. And finally, people are a distinctive key at TUI