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Expedia

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Expedia
EXPEDIA, Inc.
Founder and Former CEO: Rich Barton
Expedia Inc. is an Americn based company possessing many global online travel brands including Expedia.com, Hotels.com, Hotwire.com, Egencia, Venere, Expedia Local Expert, Classic vacations and eLong. Expedia, one of the world’s leading online travel companies, is known to empower business and leisure travelers with the basic tools and supply of information that is required for them to easily research, plan, book and experience travel.(Expedia,Inc 2009)
It all started when Microsoft launched Microsoft expedia travel service on the web in 1996 and then this business was then separated from Microsoft in 1999. 1997-1999 Expedia had already reached Canada, London and Germany and was then purchased by IAC in 2003. (Expedia.com, 2013). Expedia, Inc’s initial public offering was 140 employees in 1999 and in 2005 Expedia, Inc. reached a whopping 3000 employees.
In 2005, expedia broke the 15 billion annual gross booking levels and soon enough in 2006, the company topped the customer satisfaction list in the American customer satisfaction index (ACSI) e commerce report. 2008 seemed to be an exciting year because Expedia, inc took under its wing carrentals.com which is now a part of hotwire.com. (Expedia.com, 2013)
As of 2011, 5% of all US hotels were booked through Expedia, Inc and there are a 100 Expedia, Inc websites in 60 countries with around 54 million customers per month. (Expedia.com, 2013)As of December 31, 2011, the Company 's portfolio of travel brands featuring supply portfolio, including over 145,000 hotels in 200 countries, 300 airlines, packages, rental cars, cruises, as well as destination services and activities. Its portfolio of brands includes Expedia.com, luxury travel specialist, Classic Vacations; destination services and concierge services provider Expedia Local Expert (ELE); Expedia CruiseShipCenters; Egencia, the corporate travel management company; eLong, Inc.



References: http://www.taranaki.info/admin/data/business/esr__eem_mkting.pdf http://mediaroom.expedia.com/about-expediacom-180. http://topics.nytimes.com/top/news/business/companies/expedia-inc/index.html

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