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Eureka Forbes

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Eureka Forbes
Eureka Forbes, born out of a joint venture between the Shapoorji Pallonji Group’s Forbes & Company Ltd. based in Mumbai,[3] and Electrolux ofSweden in the year 1982 is now a 250US$million[citation needed]. consumer durable company. Eureka Forbes which started as a small firm to introduce domestic water purifier – the Aquaguard, is now a multi-product, multi-channel organization and is Asia’s largest direct sales company[citation needed] by Brand equity.[4]
Eureka Forbe's direct selling strategy has been considered very successful in India.[5] They are now Asia's largest direct selling organisation with a 7,500 strong direct sales force touching 1.25 million Indian homes and adding 1,500 customers daily[ci
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Products and Services [edit]
Eureka Forbes offers products for both, household and institutional purposes. Its core products are consumer durable products (which include water purifiers, security systems, air purifiers andvacuum cleaners) and ancillary services.
Home Products [edit]
Water Purifiers [edit]
Eureka Forbes offers water purifiers which help in removing bacteria, algae, viruses, fungi, suspended particles etc. from water and make if fit for drinking. It is quite better than the traditional water purification like filtration and sedimentation[citation needed]. The purifiers are equipped with E-boiling +, UV+, RO+ UF+ and SMP+ technologies which help in purification of water[citation needed].

Eureka Forbes Aquaguard
Security Systems [edit]
E\s
Air Purifiers [edit]
Eureka Forbes air purifier heducts are beneficial to allergic and asthmatic patients and can be used in home and commercial establishments lik
Vacuum Cleaners [edit]
Eureka Forbes vacuum cleaners are available under two categories: Euroclean and Forbes. Vacuum cleaners can also be classified as "only dry" OR "wet and dry". These vacuum cleaners are air pumps which suck up dust and dirt in a dirt bag by creating partial vacuum.

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