Eureka Forbes, born out of a joint venture between the Shapoorji Pallonji Group’s Forbes & Company Ltd. based in Mumbai, and Electrolux ofSweden in the year 1982 is now a 250US$million. consumer durable company. Eureka Forbes which started as a small firm to introduce domestic water purifier – the Aquaguard, is now a multi-product, multi-channel organization and is Asia’s largest direct sales company by Brand equity. Eureka Forbe's direct selling strategy has been considered very successful in India. They are now Asia's largest direct selling organisation with a 7,500 strong direct sales force touching 1.25 million Indian homes and adding 1,500 customers daily[ci -------------------------------------------------
Products and Services 
Eureka Forbes offers products for both, household and institutional purposes. Its core products are consumer durable products (which include water purifiers, security systems, air purifiers andvacuum cleaners) and ancillary services. Home Products 
Water Purifiers 
Eureka Forbes offers water purifiers which help in removing bacteria, algae, viruses, fungi, suspended particles etc. from water and make if fit for drinking. It is quite better than the traditional water purification like filtration and sedimentation. The purifiers are equipped with E-boiling +, UV+, RO+ UF+ and SMP+ technologies which help in purification of water.
Eureka Forbes Aquaguard
Security Systems 
Air Purifiers 
Eureka Forbes air purifier heducts are beneficial to allergic and asthmatic patients and can be used in home and commercial establishments lik Vacuum Cleaners 
Eureka Forbes vacuum cleaners are available under two categories: Euroclean and Forbes. Vacuum cleaners can also be classified as "only dry" OR "wet and dry". These vacuum cleaners are air pumps which suck up dust and dirt in a dirt bag by creating partial vacuum. Institutional Products 
Industrial Water Purifiers 
Eureka Forbes offers customized total water treatment solutions for both commercial as well as industrial purpose. These could be either membrane-based, reverse osmosis or UV-based purifiers. Cleaning Equipment 
Eureka Forbes industrial cleaning equipment include commercial vacuum cleaner, hardfloor cleaner, scrubbers and maintenance equipment and high-pressure cleaners. Services 
Forbes facility services and Forbes Pro Railway Solutions are two of the services offered under the ambit of Industrial services. It leverages its technical expertise and offers professional mechanized housekeeping and other services to industrial customers. Forbes also offers mechanized cleaning services to Indian Railways and is ISO 9000, 14000 and 18000 certified.
Relationships have made us reach out to customers in their homes, transforming the way they purify their drinking water and the air they breathe, clean their homes and secure their families so that they lead happier, healthier lives. We have already welcomed over eight million happy families into our family which has also encouraged us to provide opportunities for our people to realise their potential and dreams. Born as a joint venture between the Forbes Group and Electrolux of Sweden, today we are US$ 302 million multi-product, multi-channel organisation, part of the Shapoorji Pallonji Group and with a global footprint. Today, we rank amongst India's Most Admired Consumer Durable Companies and amongst the Best Employers in Asia and India. A case study at the prestigious Harvard Business School and one of the Most Admired Knowledge Enterprises in Asia and India, we have even been featured in the respected Forbes Asia Magazine.
Pioneers & leaders in water and air purification systems, vacuum cleaners and security systems, we introduced direct selling in India. We are now one of the largest direct selling companies in the world, cited as...
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