Unit leader: Serkan Delice
Introduction: What is Cultural Studies and why are we studying it? Conceptualising culture. Taking popular culture seriously. Fashion and culture: identity; structure and agency.
Keywords: Culture, cultural context
Culture with a capital `C`: “the best that has been thought and said in the world” – Matthew Arnold
Raymond Williams`s definition of culture: “Culture is ordinary”; “social definition of culture”: culture is a “whole way of life” (in contrast to Arnold’s aesthetic and elitist conception of Culture)
“The analysis of culture” requires “the clarification of the meanings and values implicit and explicit in a particular life, a particular culture” – Raymond Williams
Cultural Studies approach helped to legitimize:
a) the study of working class culture: active everyday creation / construction of culture; capacity of people to construct shared meaningful practices b) the study of popular culture: television, newspapers, fashion, music, dancing, football, and other everyday practices
Popular Culture and Fashion
• Cultural Studies suggests a positive conception of popular culture: we, as audiences, make our own meanings with the texts of popular culture; we, as consumers, make our own meanings with our clothes. • Cultural Studies rejects elitist notions of high & low or good & bad culture. Popular culture is creative, and as such it is a legitimate object of study. • The popular is political.
Cultural Studies Approaches to Fashion
Politics of Identity
Consumption and Consumer society
Structure v Agency
How does culture shape who we are?
How do we shape culture? How do we express our own identity through different forms of consumption?