Essay On Pro Life Movement

A brief analysis of the Pro-life movement’s brand appeal
The pro-life movement is widely considered to be both unpopular and misogynist in many metropolitan liberal communities, especially amongst the burgeoning millennial generation; This, is a misconception, studies have shown that up to 53% of millennials oppose abortion in all or most circumstances. However, only a third of that 53% self-identify as “pro-life.” So while young women may share the ideals of the pro-life movement, they do not associate with the pro-life image. It is clear then that the pro-life campaign suffers from poor branding and not from a poor ideology.
The obvious solution to this would be for the pro-life movement to rethink its marketing strategy. Much of the Pro-life movement’s public support comes from conservative sectors such as religious groups; this serves as both a unifying and a polarizing force. Support from organizations such as these influence religious based marketing strategies which while appealing to some is discouraging to
This variation on the pro-life movement could put forward a more female empowering objection to abortion by highlighting the potential dangers to women in getting an abortion, as well as advocating for greater sex education, easier access to safer birth control, and greater respite for victims of rape or incest for example. This variation on the movement could associate choosing not to abort with a choice to preserve one’s own health. The tag pro-life assumes a lack of choice whereas a tag along the lines of ‘choose-life’ if branded appropriately, would maintain the possibility for personal agency and empowerment for women thereby attracting previously disengaged supporters, while implying there is a correct choice thereby serving the ideals of the