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Esprit clothing brand behind the secret of self-replicating rapid
2011-01-17 00:22:22
H00WFBA0000000001200609270000D201101170022
From 200 to 600 stores, Esprit took only a few short years to complete his staking their claims. The 60s was born in the last century, the fashion brand into the Chinese market from the beginning, has been driving in the fast lane. Today's Esprit, in addition to six major retail cities, continues to develop the hundreds of franchise cities. In fact, the company behind the rapid expansion of the scale of the cultivation and growth, both the speed is pretty, but also on the Esprit next core competitive advantage.
All in Esprit (China) Su-Hao Sheng, director of human resources appears to be a logical thing, "from the current industry is concerned, has been difficult to pass an innovation or improvement of fabric to gain market share, the enterprise is to fight back the management. "elements in all management, human resources, Esprit has become the most important intangible asset, especially when human resources have been able, after a strong business development support.
Tip One: Instant Copy Management Jiangong
Esprit's profit growth rate in 2007 was 27% in 2008, this figure increased to 52%. "Staking" type of expansion mode has become a major retail chains commonly used approach, while the enclosure behind the tremendous human gap.
"Chain of retail industry is a traditional industry, education level of employees ask for much, but labor intensive, the details of excellence," Sheng Hao Su summed up, "On the other hand, can not be monopolized retail brand, product replacement fast . "determine the characteristics of the industry can not rely on a chain of retail product innovation or change the fabric to expand market share, but by every day, every little details of the change to win more customers, the intensity of competition in the market can be conceivable.
However, the rapid expansion of business scale proposed
2011-01-17 00:22:22
H00WFBA0000000001200609270000D201101170022
From 200 to 600 stores, Esprit took only a few short years to complete his staking their claims. The 60s was born in the last century, the fashion brand into the Chinese market from the beginning, has been driving in the fast lane. Today's Esprit, in addition to six major retail cities, continues to develop the hundreds of franchise cities. In fact, the company behind the rapid expansion of the scale of the cultivation and growth, both the speed is pretty, but also on the Esprit next core competitive advantage.
All in Esprit (China) Su-Hao Sheng, director of human resources appears to be a logical thing, "from the current industry is concerned, has been difficult to pass an innovation or improvement of fabric to gain market share, the enterprise is to fight back the management. "elements in all management, human resources, Esprit has become the most important intangible asset, especially when human resources have been able, after a strong business development support.
Tip One: Instant Copy Management Jiangong
Esprit's profit growth rate in 2007 was 27% in 2008, this figure increased to 52%. "Staking" type of expansion mode has become a major retail chains commonly used approach, while the enclosure behind the tremendous human gap.
"Chain of retail industry is a traditional industry, education level of employees ask for much, but labor intensive, the details of excellence," Sheng Hao Su summed up, "On the other hand, can not be monopolized retail brand, product replacement fast . "determine the characteristics of the industry can not rely on a chain of retail product innovation or change the fabric to expand market share, but by every day, every little details of the change to win more customers, the intensity of competition in the market can be conceivable.
However, the rapid expansion of business scale proposed