Case Study

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  • Topic: Douglas Tompkins, Esprit Holdings, Pavilion Kuala Lumpur
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  • Published : October 16, 2012
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Esprit

Esprit Holdings Limited (Chinese: 思捷環球控股有限公司 SEHK: 330) is a publicly owned manufacturer of apparel, footwear, accessories, jewellery and housewares under the Esprit label. The company is headquartered in Kowloon, Hong Kong, and Ratingen (near Düsseldorf), Germany. In the 2007–2008 business year, Esprit Holdings Limited generated a worldwide sales of around EUR 3.25 billion (as of 30.06.2008). Esprit operates more than 770 retail stores worldwide and distributes products to more than 15,150 wholesale locations around the globe. Esprit has more than 1.1 million square meters of retail space in 40 countries. The ESPRIT brand name is licensed to other manufacturers. In addition, the group owns the Red Earth cosmetics brand. The Esprit flagship stores feature both current Esprit fashion lines and licensee products under one roof. Esprit has an architecture department that is responsible for the worldwide design of its stores. In September 27, 2011 Esprit Holdings Ltd. valued at just $1.4 billion or loss more than 90 percent from a $20 billion company 4 years ago, but according to Credit Suisse, Esprit's brand is valued at $3.4 billion.[1]

History
The first joint fashion line established by Susie and Doug Tompkins was sold from a VW bus and their headquarters was the Tompkins’ apartment in San Francisco. Susie assumed the creative and Doug Tompkins the financial role in the business. In 1979, the Esprit logo was developed by John Casado.

The 1980s saw the introduction of the “Real People Campaign”, which was shot by photographer Oliviero Toscani, using architects and designers for its projects, starting with Italian Ettore Sottsass, who developed the first Esprit Europe Headquarters in Düsseldorf. He established the overall concept of the stores in the style of the Memphis design movement.[citation needed] Architects and designers included Antonio Citterio and Norman Foster.[citation needed] In February 2012 Esprit announced that it will close all retail stores in North America because they haven't been competitive in this market and have been losing money.[2] Product lines

Esprit's products include casual sportswear and "collection" business clothing for both men and women; "de.corp" urban casual clothing for young women; "kids" clothing for children up to 7 years old; sports wear including skiwear, fitness fashion and streetwear; accessories such as bags; shoes; and bodywear, day and night underwear and swimwear for men, women and children.[citation needed] In 1998, the "edc" of young people's clothing was founded.[citation needed] Since 1990, Esprit has grown through licensees. More than 30 license holders include Coty/Lancaster (scents) and Falke (socks and stockings). Under the name “Esprit timewear + jewel”, Egana Holdings Ltd. produces watches and jewellery.[citation needed] Esprit home sells furniture, carpets, wallpaper, lighting, living accessories, home textiles and bathrooms; Esprit kids’ world sells maternity wear, toys, buggies and nursery furniture.[citation needed] Company

In the 2007/2008 business year, Esprit Holdings Limited reported worldwide sales of EUR 3.25 billion.[citation needed] The Group operates more than 835 directly managed retail stores worldwide and distributes its products via more than 15,000 wholesale locations around the globe. The company has more than 1.1 million square metres of sales area in more than 40 countries.

Mission
What we stand for
The social engagement of companies and corporate citizenship has become quite fashionable these days. We’re thrilled to see this happening as it has been our true belief all along that if you take from the world, you’ve got to give back. In early 1990 we started the Eco Desk, Esprit’s environmental and social affairs department. A company-wide “eco-audit” programme was initiated to incorporate ecological consideration into daily business decisions. A lecture series established a regular forum to educate employees. In the same...
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