Environmental Awareness

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ENVIRONMENTAL AWARENESS

“The Earth provides enough to satisfy every man’s needs, but not every man’s greed.” – Mahatma Gandhi.
The ‘Environment’ is a term used to represent an entire systems, geology, and climate. An Environment can be any scale, including global, regional, local, and even down to single locations, and things like buildings. Often the phrase ‘the environment’ is used to denote the global environment, or a larger regional environment. On a more human level, the environment, the air, water, temperature, and biology of a certain extent of a place are what sustain us, and define the limits of what we can do to a certain extent. Prior to the industrial revolution, the local environment, especially food and water supplies was the main limit to human life. Since the industrial revolution, it has become possible to transport both food and water over long distances, without them rotting or fouling. Certain technologies have made this easier, as well as reducing the amount of work needed to grow and harvest food and water. More advanced shelter systems have also meant that there are more possibilities for settling hostile environments. In a sense, this means that in the modern all humans are in effect no longer living in a local environment, but only as part of a single global environment. Environmental awareness envisions the increasing of awareness and understanding of the environment through education. Most of our population is not aware of our finite resources and how quickly they are being used up. By its very definition “awareness” means “having knowledge or cognizance”. The main goal of many environmental groups today is to increase awareness because that is the only way to develop a more sustainable world. Accordingly, all environmental awareness must begin with education. Today, the media greatly shapes what the general population thinks about the environment. Often, the news does not go into detail about the causes of an event, such as a flood, and spends much more time on the newest celebrity couple or terrorist event. Such treatment by the media greatly reduces the impact of environmental events. The media is doing a good job of downplaying global warming, if it is as big a crisis as claimed to be. The media wants stories with conflict, personality and an event, and often the melting of caps provides no such story, therefore many environmental events do not make the news. Also, the details of the story are at the editor’s digression so they can select and deploy facts about environmental debates and conflicts that do not necessarily reflect the environmental events or awareness that should be the focus. There are many other factors what gets put into the news, such as new technology and the converging of large stations. “The convergence of media ownership into the hands of just a few vast multi-media companies engaged in intense competition may result in homogenization of the news and bias in reporting: environmental stories may find it more difficult to get space in this context, but when they do they are not likely to make a bigger impact”. There is also a large increase in active environmental groups today that have increased advertising and awareness in commercials and online sites. Many authors have put out books explaining what is going on, trying to capture an audience that cares and instigate action. Most of our population today is still unaware of the effects of polluting or the threat to our freshwater resources and through education and increasing awareness hopefully a colossal change will come about our society. CONSERVATION of RESOURCES

Conservation stands for many things. The conservation movement (which began in the U.S. and British India in the mid-nineteenth century) has always primarily been associated with the protection of the earth's natural resources, wildlife and habitat. The growing trend these days is to include the...
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