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Entrepreneurial Decision Making and the Effect on Business Models

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Entrepreneurial Decision Making and the Effect on Business Models
Entrepreneurial decision making and the effect on business models.
D o entrepreneurs take decisions based on gut feeling rather than on facts?

Marijn A.W. Mulders
Clemens P.J.A. van den Broek
Avans University of Applied sciences,
Breda, The Netherlands
March 2012

Entrepreneurial decision making and the effect on business models.
EFMD, European Foundation for Management Development

Paper for Entrepreneurial Activities and Support of Entrepreneurs

\march 5th and 6th 2012

Table of Contents
Abstract.................................................................................................................................................... 4
Introduction .............................................................................................................................................. 5
The Avans Centre for Entrepreneurship .............................................................................................. 6
Aim of this paper .................................................................................................................................. 6
Business Models ..................................................................................................................................... 7
The Business model canvas................................................................................................................ 8
Empirical research in business models ............................................................................................... 9
Evaluating Business Models.............................................................................................................. 10
Entrepreneurship ................................................................................................................................... 12
Information gathering and distribution. .............................................................................................. 12
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