Enterpeneurship in Floriculture

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  • Topic: Government of India, India, Floriculture
  • Pages : 10 (3566 words )
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  • Published : March 28, 2011
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ENTREPRENUERSHIP IN FLORICULTURE IN INDIA
Author - Prof. Rossy Mathur, Asst. Prof. IBMR Pune, Co-Author -Santosh Kumar, MBA (Marketing), IBMR Pune.

ABSTRACT
Floriculture or flower farming as it is popularly called is a discipline of Horticulture, and is the study of growing and marketing flowers and foliage plants. Floriculture includes cultivation of flowering and ornamental plants for sales or for use as raw materials in cosmetic and perfume industry and the pharmaceutical sector. In India, Floriculture industry comprises flower trade, production of nursery plants and potted plants, seed and bulb production, micro propagation and extraction of essential oils. Though the annual domestic demand for the flowers is growing at a rate of over 25% and international demand at around Rs 90,000 crore India's share in international market of flowers is negligible India has a blooming future as far as floriculture is concerned. Enormous genetic diversity, varied agro climatic conditions, versatile human resources etc offer India a unique scope for judicious employment of existing resources and exploration of avenues yet untouched. India with a population of over a billion is a big market. Domestic industry is growing at an annual growth rate of 15-20% per annum. Flower consumption in the cities and major town is reportedly growing at 40% per annum. The total business of floricultural products in India in 2005 increased from Rs 8,174 lakh to Rs 14,117 lakh in April 2009.The research will provide indepth knowledge and opportunities in this field for the management graduate and contribute to economic development.

Key Words:- Floriculture, Cut flowers, Exports Potential, Agri Export Zone, Govt. Assistance.

Introduction
India has an ancient heritage when it comes to floriculture. Floriculture has emerged as an economically viable diversification option in the Indian agribusiness and has captured the interests of many new entrepreneurs into agricultural sector in recent times. Flower cultivation has been practiced in India since times immemorial but it is only in the recent years that floriculture has blossomed into a viable business sector. A growing market as a result of improvement in the general level of well being in the country and increased affluence, particularly among the middle class, has led to transformation of the activity of flower growing into a burgeoning industry. Availability of diverse agro-climatic conditions facilitates the production of all major flowers throughout the year in some or the other part of the country. With perception on floriculture business potential rapidly changing, the corporate have increasingly forayed into the sector. Floriculture or flower farming as it is popularly called is a discipline of Horticulture, and is the study of growing and marketing flowers and foliage plants. Floriculture includes cultivation of flowering and ornamental plants for sales or for use as raw materials in cosmetic and perfume industry and the pharmaceutical sector. The persons associated with this field are called floriculturists. Officially Floriculture began in the late 1800's in England where flowers were grown in large estates, and now has spread to most other countries as well. The floral industry today has grown to much larger proportions and offers a wide scope for growth and profits. The countries involved in the import of flowers are Netherlands, Germany, France, Italy and Japan.

Cultivation of Rose under natural conditions
Commercial floriculture has been of recent origin though the traditional flower cultivation has been going on for centuries. Emphasis has been shifting from traditional flowers to cut flowers for export purposes. The liberalization of economy since 1991-92 has given an impetus to the Indian entrepreneurs for establishing export oriental floriculture unit under controlled climatic conditions. Maharashtra, Karnataka, Andhra Pradesh and Haryana have emerged as...
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