Employee Retention

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ABSTRACT

Employee Retention is the biggest challenge that Human Resource Management is facing today. The uncertainty of a changing economy, increasing competition and diversity in the workplace has compelled the organizations to hold on to their top performers at whatever cost they have to pay. It is a very difficult task for the recruiters to hire professionals with right skills set all over again. Thus the focus has shifted from numbers’ to ‘quality’ and from ‘recruitment’ to ‘retention. So for his companies The two telecommunication service providers selected for this study are BSNL and VODAFONE. The aim of the research is to provide an insight into the rapidly emerging issue of employee turnover in the telecom sector of India, describing how business intelligence helps in Employee Retention. Business Intelligence (BI) is a manager in the organizations to manage information and make factual decisions to retain potential employees. Business Intelligence as a process of turning data into information and then into knowledge. This knowledge is utilized in retaining employees and formulates strategies according to it. The study examines the maturity level of Business Intelligence activities as well as the future outlook concerning Business Intelligence in the Telecom Sector. The research will also examine what all factors are supporting in Employee Retention and what all improvements in Business Intelligence operations, benefits gained from Business Intelligence as well as the strength point of Telecom Sector in using BI.

Keywords: Business Intelligence, Maturity Levels, Maturity Models, Employee retention, Employee turnover, Telecom Industry, Customer Retention Factors.

ACKNOWLEDGEMENT

Nothing concrete and desired can be achieved without an optimal combination of inspiration and perspirations. It has been a great challenge but a plenty of learning and opportunity to gain huge knowledge on the way of preparing this management thesis. I would like to take an opportunity to thank those whose valuable suggestions and support resulted in the completion of this research Endeavour. First of all I would like to express our gratitude to Dr. Harsh Vardhan Samalia, whose time to time involvement, guidance and support helped us in completing this project. He has taken pain to go through the project and make necessary correction as and when needed.

I would also thank my Institution and my faculty members without whom this project would have been a distant reality. I also extend my heartfelt thanks to my family and well wishers. Last but not the least I am very grateful to all those who helped us in one way or the other at every stage of the project.

TABLE OF CONTENTS
Title Page No. ABSTARCT………………………………………………………………………….... 1 ACKNOWLEDGEMNET……………………………………………………………. 2 LIST OF FIGURES…………………………………………………………………… 5 LIST OF TABLES…………………………………………………………………….. 6 CHAPTER 1INTRODUCTION 1.1 Introduction to Human Resource Management………………………………....8 1.2 Employee Retention…………………………………………………………….9 1.3 Employee Retention Factors…………………………………………………….13 1.4 Employee Retention Strategies………………………………………………….16 1.5 Introduction to Business Intelligence……………………………………………23

1.5.1 Business intelligence definitions by various authors……………...23
1.5.2 Business Value of Business Intelligence…………………………26 1.6 Maturity Model………………………………………………………………….28 1.7 TDWI’s Business Intelligence Maturity Model………………………………….30 1.8 Benefits of Business Intelligence……………………………………………….. 1.9 Need for Business Intelligence in Telecom Industry…………………………….38 1.10 Business Intelligence in Employee...
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