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Empathy: The Southwest Airline Advertisement

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Empathy: The Southwest Airline Advertisement
In terms of empathy, I believe the Southwest Airline advertisement portrays this when explaining their solution to a problem many of their customer's experience. Due to customers having different levels of income there may be individuals who are unable to pay the amount one customer is able to, so they invented an airline service called low fare that "allows everyone to fly.” In doing this Southwest Airlines is showing care and concern for each and every one of their
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