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Emerging Themes in the Tea Industry

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Emerging Themes in the Tea Industry
CHARTERED POSTGRADUATE DIPLOMA IN MARKETING Emerging Themes LEVEL 7 Unit 1

Emerging Themes in the Tea Sector
Membership Number : 2916169

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“I confirm that in forwarding this assessment for marking, I understand and have applied the CIM policies relating to word count, plagiarism and collusion for all tasks. This assignment/project is the result of my own independent work/investigation except where otherwise stated. Other sources are acknowledged in the body of the text and/or bibliography is appended. The work that I have submitted has not previously been accepted in substance for any other award. I further confirm that I have not shared my work with other candidates.”

Total 3798 words, excluding bold headings, sources, references and appendices

Emerging Themes | December 2010 | Membership Number: 2916169

Table of Contents
Executive Summary ......................................................................................................................................................... 2 Summary of Sources ........................................................................................................................................................ 3 Emerging Trend of Tea Consumed as a Health Beverage and Changing Consumer

Discussion Paper............................................................................................................................................................... 5 The impact this trend will have on industry competitors ........................................................... 6

Letter to the conference organizer ......................................................................................................................... 11 Appendix: Background of the Global Tea Industry................................................................................................................ 14

Recommendation of a suitable strategic response


References: 7. http://www.teatrends.com/ [accessed on Aug 24, 2010] 8 6. http://ezinearticles.com/?Set-Of-20-Key-Responsibilities-Of-Hr-Manager&id=443947 [accessed on Sep 1, 2010] 5
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