Elba Cookers

Topics: Metro Manila, Veneto, Manila Pages: 11 (2436 words) Published: September 14, 2009
NAME OF CORPORATION:TREVISO CORPORATION (Exclusive distributor of ELBA products in the Philippines) BUSINESS ADDRESS:Suite 5G,Cortijos Greenhills Condominium No. 25 Eisenhower Street, Greenhills,

San Juan, Metro Manila, Philippines
PHONE NUMBERS:722-6267 , 721-4686
FAX NUMBER:726-8525 and/or 714-5443
EMAIL ADDRESS:elba@vasia.com
Treviso Corporation is involved in the importation in the importation, assembly, wholesale and retail of “ELBA” line of general appliances, such as gas & electric ranges, built-in hobs, ovens, range hoods and other appliances. CORPORATE OFFICERS:

1. President:Bert C. Hontiveros
2. Vice President:Michael D. Tan
3. Secretary:Tessie Dy Tan
4. Treasurer:Susana Margarita Tan Hontiveros
5. Accountant:Elisa Martinez
1. Manila Branch:3435 Bataan Steet, Sta. Mesa, Manila 2. Cebu Branch:A.C. Cortez Avenue, Mandaue, Cebu City CORPORATE LAWYER:
Atty. Rodolfo Robledo & Associates


Treviso Corporation was organized in 1996, the Securities & Exchange Commission (SEC) issued its Certificate of Registration. The two-pronged concentration of the corporation is aimed at providing quality general merchandise, cooking and providing efficient distributors, marketing and servicing. Management believes in a participative style of leadership and total commitment to its clients, employee, government, and society as a whole. Management by example will be the all-encompassing guideline. It is hoped that such attitude will go down to the rank-and-file such that the expected positive response will result in high employee morale and consequently, better customer service.

As in all service and commercial firms, people will be the foundation of Treviso Corporation, People are our best asset.

1950. The Company was established in 1950 by ELIO BAGGIO, as a family business, in the village of Marostica (Vicenza province). Elio was the son of entrepreneur, Pio Baggio, who owned various activities, such as building materials (bricks), pottery and quarriyng.

1950-1959. The initial main business was the operation of an enamelling plant, as a sub-contractor, along with a small production of wood/coal stoves for cooking/heating purposes. The plant gradually became very specialized in enamelling body components of stoves and cookers , bath tubs, sinks etc. required by major manufactures of the north of Italy, like Zanussi, Zoppas, Fargas.

1960. By the end of the fifties, the period of reconstruction that followed the second world war was over and the following years were characterized by a huge demand for basic household appliances, like cookers and refrigerators. The situation led Elio Baggio to build a new factory in 1960, in the town of Bassano del Grappa (Vicenza province), and to concentrate his activity in the manufacturing of free-standing cookers for the domestic-market. The factory brand became ELBA, which is the acronym of the founder Elio Baggio. This brand with the present logo, was registered in Italy in 1964. 1964. From this year ELBA began to export its cookers to some European countries, as well as to the Middle-East and Africa. 1965-1977. During this period the yearly output grew from 20,000 to 120,000 units, thanks to the development of exports which already accounted for about 80% of the total production. In these years a growing share of production was secured by OEM appliances.

1978. This year marks the beginning of the production of built-in cooking appliances. Initially, b.i. electric ovens and soon after b.i. hobs.

1979-1986. The wider range of products gave greater access to the main European markets: France, United Kingdom, Germany.

1987. The DE' LONGHI...
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