Eight Unique Features of E-Commerce Technology

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Introduction
Giosis Gmarket International is a consumer to consumer type of E-commerce whereby consumer can sell products directly to another consumer by a market creator creating a marketspace. “Consumer to Consumer (C2C) e-commerce provide a way for consumers to sell to each other with the help of an online market maker” (Laudon and Traver, 2010) The online market maker such as Gmarket will provide catalogue, search engine and transaction capabilities for user to place their products and services on auction or sales. Giosis Gmarket International is a joint venture company with eBay which provides an innovative ecommerce platform for both buyers and sellers. Gmarket attracts sellers from all over the world that offer different products from fashion, electronics to health and food products to sell in their market space. A service fees will be charge only when the transaction is completed. Customer could enjoy the convenient easy to use platform such as catalogues, prices comparison system and secure payment system to shop for goods and services all over the world virtually. As shown in figure 1, the homepage of Gmarket.

Figure 1

Eight Unique features of E-Commerce Technology
Ubiquity
Is being defined as “being available just about everywhere, at all times.” (Luadon and Traver, 2010) That is, users could access the webpage wherever they are and 24/7 available. In which it eliminate the traditional retailing shop, fix operating hours and geographic location. As shown in figure 2, an example of the seller eshop from Gmarket marketspace.

Figure 2
Gmarket seller Artbank is able to display its products and services on the webpage for buyers to view and purchase at any day and time. Likewise Gmarket buyer can also shop at their convenience time and not worried about the crowds and retail operating hours. Resulting a reduce the transaction cost, time and location limitation for both seller and buyers. Thus, seller could sell at a lower price as compare to retail store to gain price competitive advantage and buyers could also benefit from such cost reductions and accessibility. Global Reach

“Gain access electronically all over the world even from the smallest and the remotest corner.” (Timmers, 1999) With the aid of e-commerce technology, companies and consumers could gain global access and eliminate national boundaries opening a new market. Gmarket provide global shopping services bring the sellers and buyers from all over the world to their marketspace. Merchants from different countries can register themselves with Gmarket as sellers to sells their products and services. With the aid of this global service, buyers could buy foreign products where they can’t get in the domestic market. In figure 3 show the screenshots of Gmarket seller WIZI eshop from South Korea retailing South Korea fashion clothing and cosmetics. Seller WIZI now can expand and gain new market exposure to this global market at the minimum operating cost.

Figure 3
Universal Standard
“The technical standards of internet are universal standard that is shared by all nations around the world.” (Luadon and Traver, 2010) For instant, we can access the internet wherever we are as long as there is a broadband connection port or wireless access visiting the same webpage at different geography location. Unlike the traditional commerce, individual nation uses different set of technology and rules. Where else e-commerce uses standardise technology and rules creating a very own virtual world. Through this universal standardisation, Gmarket webpage can be access from all over the world. In figure 4 show the screenshot of Gmarket uses a standardise payment system such as paypal, credit card, E-Nets etc. As such purchase make in Gmarket will not have complication, products and services can be purchase by anyone in the world who has a credit card or paypal account. With such standardise payment systems, Gmarket can aid their sellers to sell their products...
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