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Effects of Globalization Towards Our Culture

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Effects of Globalization Towards Our Culture
Intercultural Communication Studies XVII: 2 2008

Babran

Media, Globalization of Culture, and Identity Crisis in Developing
Countries
Sedigheh Babran, Iran Islamic Azad University
This article focuses on the globalization of culture and the role of media in the ensuing identity crisis (both individual and social) resulting from this process. The article tries to display the basic concept of the process of globalization with all of its effects, threats, challenges,and opportunities and will illustrate its interaction with the media in developing countries. The essay will show that the main components of power structure in today’s world can be linked to these two complimentary processes
–globalization and the information era. The interaction between these two phenomena has changed the quality of communications which, in turn, is creating new personal and social identities (personification and personifying). According to survey results, it is clear that in societies which are not efficient in reinforcing and strengthening their communication infrastructures and which are unable to compete with the new methods of communication and information exchange, identity formation gains political, economic and culturally adverse and asserts an unrepairable damage. In conclusion, the article tries to present some proposals for developing countries’ media –as the active player of this era – and offers ways to deal with the unavoidable process of globalization and identity crisis.
Globalization, the New Phenomenon
Globalization, which also has been called global construction, global orientation and global expansion by various schools of thought, is the latest phase process in an old process rooted in the expansion of modern capitalism and encompassing the political, economic and cultural realms worldwide. Modern capitalism that first emerged in the sixteenth century is a far more complex phenomenon embracing a broader economic spectrum and a more



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