Effect of Social Networking Sites

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Social Networking: Double Edged Sword
Sriram Balasubramanian | Tuesday, June 26, 2012
Social networking/mediahas crept into our lives like no other technology revolution in the recent past. The social media revolution has completely transformed how we used to live our lives. In this context, I felt it would be interesting to understand the impact of social media on three major facets of human existence; the psychological impact, revolutionary impact and the social impact Article continues below the advertisement...

Psychological Impact:
The psychological impact of social media on individuals is immense. The positive aspect of the entire experience has been the ability to connect with people. The core USP of social networking sites such as Facebook or Twitter is its ability to connect with people across the world and this brings a certain sense of joy to people. You would have met lots of your old friends through Facebook and that ability to stay in touch with them irrespective of locations makes it a very positive psychological impact on individuals. However, there is another side to this coin. I know a lot of young adults who wake up to Facebook without even brushing their teeth. On a personal level, I have known people who have been online on Facebook for ages without even signing out. There comes a point, after the initial connect with old friends, where you would be idling your time on Facebook doing literally nothing for a long time. This idling time makes you lost and completely distracted from what you had initially intended to do. From 10 mins of Facebook, it would have become 2 hours of Facebook at a stretch. So this addiction to social networking sites makes one even unaware of the real time zones, creating a negative impact on people’s mindsets. This addiction to stay connected and noticed makes one prioritize these small things over many more important activities. Revolutionary Impact:

The biggest power of the social medium is the ability to...
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