economics
InterContinental hotels
A large company such as InterContinental Hotels Group is interested in finding out more about the factors that influence people buying hotel weekend breaks. Relating your answer to this example, review the different personal, psychological and social influences that might impact on someone seeking to make this kind of purchase.
Review questions:
1) Name the types of buying behavior consumers use. List some products that you have bought using each type of behavior.
2) In what circumstances have you bought a product on impulse?
3) What are the five stages in the consumer buying decision? Are all these stages used in all consumer purchase decisions?
4) What are the personal factors that affect the consumer buying decision process? How do they affect the process?
9) Why are marketers concerned about consumer attitudes?
Student’s answer:
A- REVIEW QUESTIONS:
1) Name the types of buying behavior consumers use. List some products that you have bought using each type of behavior.
There are three wide categories of buying behavior consumers, they are: routine response behavior, limited decision-making, extensive decision-making.
In terms of routine response behavior, I have usually been a customer of products such as: toothpaste, ingredients of cooking, milk and other forms of daily necessary usage.
Regarding limited decision-making, I prefer buying novels, lamp, furniture, fittings, accessories, home electronics and some kinds of product that I rarely need to buy.
With regard to extensive decision-making, it occurred when I decided to buy a new bicycle, holiday tour for this Christmas and some clothing for incoming season.
2) In what circumstances have you bought a product on impulse? Concerning impulse buying, I have purchased some products at times. For instance, in my sister’s wedding, I determined to buy a new dress and a couple of shoes despite having some dress as well as shoes already. In other situation, I have
A large company such as InterContinental Hotels Group is interested in finding out more about the factors that influence people buying hotel weekend breaks. Relating your answer to this example, review the different personal, psychological and social influences that might impact on someone seeking to make this kind of purchase.
Review questions:
1) Name the types of buying behavior consumers use. List some products that you have bought using each type of behavior.
2) In what circumstances have you bought a product on impulse?
3) What are the five stages in the consumer buying decision? Are all these stages used in all consumer purchase decisions?
4) What are the personal factors that affect the consumer buying decision process? How do they affect the process?
9) Why are marketers concerned about consumer attitudes?
Student’s answer:
A- REVIEW QUESTIONS:
1) Name the types of buying behavior consumers use. List some products that you have bought using each type of behavior.
There are three wide categories of buying behavior consumers, they are: routine response behavior, limited decision-making, extensive decision-making.
In terms of routine response behavior, I have usually been a customer of products such as: toothpaste, ingredients of cooking, milk and other forms of daily necessary usage.
Regarding limited decision-making, I prefer buying novels, lamp, furniture, fittings, accessories, home electronics and some kinds of product that I rarely need to buy.
With regard to extensive decision-making, it occurred when I decided to buy a new bicycle, holiday tour for this Christmas and some clothing for incoming season.
2) In what circumstances have you bought a product on impulse? Concerning impulse buying, I have purchased some products at times. For instance, in my sister’s wedding, I determined to buy a new dress and a couple of shoes despite having some dress as well as shoes already. In other situation, I have