Economic Social Impact

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Heinz Rütter Jürg Stettler

Marc Amstutz Antoine de Bary Daniela GrozeaHelmenstein

Economic impact of the UEFA EURO2008TM in Switzerland

Study on behalf of the UEFA and Swiss Football Association in teamwork with the Institute for Advanced Studies (IHS), Vienna Rüschlikon / Lucerne, November 2004

Economic impact of the UEFA EURO 2008TM in Switzerland


Client UEFA Swiss Football Association (SFV-ASF) Prepared by Rütter + Partner, concertgroup, Rüschlikon Institute of Tourism (ITW), Lucerne School of Business Project management Dr. Heinz Rütter, Rütter + Partner Prof. Dr. Jürg Stettler, Institute of Tourism (ITW) Authors Heinz Rütter, Rütter + Partner Jürg Stettler, ITW Marc Amstutz, ITW Antoine de Bary, Rütter + Partner Partner Institution Institute for Advanced Studies IHS (author of chapter 4.4, 4.5 and 6): Daniela Grozea-Helmenstein Project support Mark O’Keefe, UEFA Christian Mutschler, director UEFA EURO 2008 Patrick Jost, management UEFA EURO 2008 Translation Peter Grimshaw IHS (chapter 4.4, 4.5 and 6) TM




Contact Rütter + Partner concertgroup Weingartenstrasse 5 8803 Rüschlikon Tel. +41 (0)43 724 27 70 E-mail: Institute of Tourism (ITW) Lucerne School of Business (University of Applied Sciences) Zentralstrasse 18 6002 Luzern Tel. +41 (0)41 228 41 45 E-mail:


Executive Summary 1. 1.1 1.2 1.3 1.4 2. 3. 3.1 3.2 4. 4.1 4.2 4.3 Introduction Objectives and study areas Limitations and definitions Methodological procedure Structure of report Overview of the Swiss Economy Economic impact of stadium construction Stadium investments Economic impact Economic impact of the UEFA EURO 2008 Impact of stadium extension in Basle UEFA EURO 2008 TM TM

13 13 14 15 17 19 29 29 31 33 33 34 36 36 38 40 43 44 46 51 52 52 53 56 TM

operational budget impacts

Impact of tourism effects (Switzerland as a whole)

4.3.1 Assumptions 4.3.2 Frequencies and overnight stays of visitors 4.3.3 Economic impact 4.4 Impact of media and advertising activities 4.4.1 Classical advertising in Switzerland 4.4.2 Economic impact 4.4.3 Broadcasting rights for the UEFA EURO 2008™ 4.5 Impact of the UEFA EURO 2008™ on the telecom-munications sector 4.5.1 The role of telecommunications 4.5.2 The Swiss information and telecommunications sector 4.5.3 Economic impact 4.6 Overall economic impact of the UEFA EURO 2008 4.6.1 Overall direct and indirect impact on value added and employment 4.6.2 The role of public authorities and effects on balance of payments. 4.7 5. 5.1 5.2 5.3 5.4 6. 7. Total economic impact of the UEFA EURO 2008 Regional impacts of UEFA EURO 2008 Basle Berne Geneva Zurich Intangible Effects of UEFA EURO 2008 Conclusions Abbreviations References Appendix TM TM TM

59 59 60 64 67 67 75 82 88 95 101

in Switzerland and Austria


Executive Summary

I. Study basis, goals and method of procedure
The Austria/Switzerland candidature will be hosting the European football championships in 2008. For TM the Swiss part of the UEFA EURO 2008 there is a lack of fundamental data and information on the economic impacts both for Switzerland as whole and for the individual stadium localities. The UEFA and the Swiss Football Association (SFV) therefore requested the consortium Rütter + Partner and TM Institute of Tourism (ITW) to analyze the economic impacts of the UEFA EURO 2008 . Some aspects were analyzed in cooperation with the IHS, which had already carried out a similar study for Austria. The primary goals of this study are as follows: To provide the UEFA and the Swiss tournament organization with fundamental information for negotiations with the local, cantonal and federal authorities and for publicity purposes. To identify and register, analyze and assess the wide-ranging economic impacts of the UEFA EUTM RO 2008 ....
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