|Economic Needs Motivation – Rational Economic Model                                                                                                                       |
|Writers such as FW Taylor (1856 - 1915) believed workers would be motivated by obtaining the highest possible wages through working in the most efficient / productive   |
|way. In short, the more money you offer the worker, the more motivated they will be to work. Taylor, identified as the Father of Scientific Management, was obsessed     |
|withoptimising efficiency and productivity in all areas of life. ( Whilst out walking he would attempt to ascertain the optimum length of stride required to cover a     |
|distance ! ). His most well known research focused on scientifically analysing the tasks performed by workers, and it is through these studies that we can understand     |
|Taylor's approach to motivation of the worker.                                                                                                                           |
|[pic]                                                                                                                                                                     |
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|Through the scientific study of work Taylor sought to enable the worker to achieve the maximum level ofoutput, and in return gain the maximum financial reward for their |
|labour. The best way to pay a worker according to Taylor was on a performance related basis. In one study he looked at the work of steel workers, and by identifying the |
|optimum load of coal per shovel, which would enable the worker to lift the maximum tonnage each day, the steel works plant reduced its workforce from 600 to 140. The     |
|reward for those workers lucky enough to keep their jobs - 60% higher wages if they met their... [continues]

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