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APPENDIX

THE EFFECT OF CONSUMERISM TOWARDS CUSTOMER ATTITUDINAL BEHAVIOUR IN FOOD INDUSTRY IN MALAYSIA

Dear Sir/Madam,

I am currently undergoing a Master of Philosophy (Mphil) degree at the Multimedia University and undertaking a research on consumerism in respect of consumer behavioural perspective in food industry in Malaysia. The main objective of the survey is to investigate how the consumerism issues i.e. fairness on trade practices (micro issues) and the environmental consumerism practice (macro issue) are likely to affect the customer ethical attitudinal behaviour in the food industry in Malaysia. It will take 10-15 minutes of your valuable time. Please answer all questions. There is no right or wrong answers. Please be assured that all the responses will be kept strictly confidential. Your honest response is highly appreciated to complete this study. The survey is divided into three parts. Please read the instructions and questions for each part and give your responses. Do not leave any section or questions unanswered.

Section: 1 Demographic Information

Please tick, in the relevant box unless specific other wise

1. Age group:

|a) Below and 20 | |b) 21-30 | |
|c) 31-40 | |d) 40 above | |

2. Race:

|a) Malay | |b) Chinese | |
|c) Indian | |d) Others | |

3. Gender:
|a) Male | |
|b) Female | |

4. Educational Qualification:

|a) STPM/Pre-University | |b) Diploma | |
|c) Bachelor Degree | |d) Post graduate Degree | |

5. Occupation:

|a) Service holder | |b) Academician | |
|c)