Dr Pepe
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Coke And Pepsi Learn To Compete In India:
Coke And Pepsi Learn To Compete In India Prepared By- Dhwani Shah Megha Jagtap Parth Purohit Rohan Mehta Paras Charan Mochan Bhola
Background of Beverage Industry in India:
Background of Beverage Industry in India Coca-Cola’s past in India Present from 1958 until 1977 Industry Shakeup in 1988 State of the Industry in 1993 45% of market consisted of small manufacturers $3.2 million market share Low Demand for Carbonated Drinks Average of 3 servings a year/person in 1989 Average of 1404 servings a year/person in U.S. in 2003
Coco-cola and Pepsi Co enter the Indian market:
Coco-cola and Pepsi Co enter the Indian market Pepsi entered into the Indian beverage market in July 1986 as a joint venture with two local partners, Voltas and Punjab Agro, forming “Pepsi Foods Ltd.” Coca-Cola followed suit in 1990 with a joint venture with Britannia Industries India before creating a 100% owned company in 1993 and then ultimately aligning with Parle, the leader in the industry. As both companies would soon discover, “competing in India requires special knowledge, skills, and local expertise…what works here does not always work there.” ( Cateora & Graham, 2008, p. 604). In this article, I will analyze the primary obstacle to Pepsi and Coca-Cola’s success, discuss their strategies to cope with the issue, and ultimately propose my own suggestions to improvement.
Fast Forward to the new Millennium:
Fast Forward to the new Millennium Seasonal Sales Promotions – the 2000 Navratri Campaign- ‘ Thums Up Toofani Ramjhat ’, with 20000 free passes issued, one per Thumps up bottle. On-site activities, ‘buy one-get one free’ and lucky draw scheme like win the trip to Goa. PepsiCo telecast ‘ Navratri utsav 2000 at Mumbai’. People enjoyed a mega offer of getting one kilo of basmati rice free with 300 ml bottle.
Cont.:
Cont. The 2002 Summer TV Campaign- “keep it cool” the new slogan came up for the new
Coke And Pepsi Learn To Compete In India:
Coke And Pepsi Learn To Compete In India Prepared By- Dhwani Shah Megha Jagtap Parth Purohit Rohan Mehta Paras Charan Mochan Bhola
Background of Beverage Industry in India:
Background of Beverage Industry in India Coca-Cola’s past in India Present from 1958 until 1977 Industry Shakeup in 1988 State of the Industry in 1993 45% of market consisted of small manufacturers $3.2 million market share Low Demand for Carbonated Drinks Average of 3 servings a year/person in 1989 Average of 1404 servings a year/person in U.S. in 2003
Coco-cola and Pepsi Co enter the Indian market:
Coco-cola and Pepsi Co enter the Indian market Pepsi entered into the Indian beverage market in July 1986 as a joint venture with two local partners, Voltas and Punjab Agro, forming “Pepsi Foods Ltd.” Coca-Cola followed suit in 1990 with a joint venture with Britannia Industries India before creating a 100% owned company in 1993 and then ultimately aligning with Parle, the leader in the industry. As both companies would soon discover, “competing in India requires special knowledge, skills, and local expertise…what works here does not always work there.” ( Cateora & Graham, 2008, p. 604). In this article, I will analyze the primary obstacle to Pepsi and Coca-Cola’s success, discuss their strategies to cope with the issue, and ultimately propose my own suggestions to improvement.
Fast Forward to the new Millennium:
Fast Forward to the new Millennium Seasonal Sales Promotions – the 2000 Navratri Campaign- ‘ Thums Up Toofani Ramjhat ’, with 20000 free passes issued, one per Thumps up bottle. On-site activities, ‘buy one-get one free’ and lucky draw scheme like win the trip to Goa. PepsiCo telecast ‘ Navratri utsav 2000 at Mumbai’. People enjoyed a mega offer of getting one kilo of basmati rice free with 300 ml bottle.
Cont.:
Cont. The 2002 Summer TV Campaign- “keep it cool” the new slogan came up for the new