Dr Arnowriter
ENTREPRENEURSHIP
By Name
Course
Tutor’s Name
Institution
Date Entrepreneurship
Introduction
Overview of Lansdowne Chemicals Lansdowne chemicals, a company dealing in chemical production started its operations in 1977, but have grown overtime to diversify its business into a global chemical supplier. It has expanded its activities to include Nutrition, Aroma, Water Treatment and an assortment of flavor and fragrances. The brain behind the success of the company is George Watkinson-Yull, the company director and manager. We conducted an interview with him for the purpose of writing this paper on his entrepreneurial skills. The company’s strongest markets are New Jersey and New York, where it receives total estimated revenue of $4,180,000 and the rest of the US market which has total revenue of 674,500. The company has invested in understanding the needs of its customers by providing them with duty free goods, offering reliable services. The company’s supplies are in time, with the company taking a maximum of 2 days to make a delivery. It operates bonded warehouse facilities, while its products are homogenous. The company, according to George, has cut itself a competitive advantage over other companies in the same business especially in New Jersey and New York since the quality of its services globally is the same. It offers competitive prices, with its chemicals being cheap and affordable. He ascertains that the company has formulated a globalization distribution strategy that ensures faster delivery to its customers, increased its global market share, increase its profits turnover while ensuring economies of scale. The company has also created a partnership with other companies for over 20 years to offer quality services to its customers. In the interview, George acknowledged that setting up a company as large as Lansdowne was not easy. He had to learn how to manage and run an
By Name
Course
Tutor’s Name
Institution
Date Entrepreneurship
Introduction
Overview of Lansdowne Chemicals Lansdowne chemicals, a company dealing in chemical production started its operations in 1977, but have grown overtime to diversify its business into a global chemical supplier. It has expanded its activities to include Nutrition, Aroma, Water Treatment and an assortment of flavor and fragrances. The brain behind the success of the company is George Watkinson-Yull, the company director and manager. We conducted an interview with him for the purpose of writing this paper on his entrepreneurial skills. The company’s strongest markets are New Jersey and New York, where it receives total estimated revenue of $4,180,000 and the rest of the US market which has total revenue of 674,500. The company has invested in understanding the needs of its customers by providing them with duty free goods, offering reliable services. The company’s supplies are in time, with the company taking a maximum of 2 days to make a delivery. It operates bonded warehouse facilities, while its products are homogenous. The company, according to George, has cut itself a competitive advantage over other companies in the same business especially in New Jersey and New York since the quality of its services globally is the same. It offers competitive prices, with its chemicals being cheap and affordable. He ascertains that the company has formulated a globalization distribution strategy that ensures faster delivery to its customers, increased its global market share, increase its profits turnover while ensuring economies of scale. The company has also created a partnership with other companies for over 20 years to offer quality services to its customers. In the interview, George acknowledged that setting up a company as large as Lansdowne was not easy. He had to learn how to manage and run an
Cited: Chiles, T, Gupta, V, & Bluedorn, A 2008, On Lachmannian and Effectual Entrepreneurship: A Rejoinder to Sarasvathy and Dew (2008): Organization Studies. 29, 247-253. Dew, N, Read, S, Sarasvathy, S, & Wiltbank R 2008, Outlines of a Behavioural Theory of the Entrepreneurial firm, Journal of Economic Behavior & Organization Vol. 66 (2008) 37–59. Dew, N, Read, S, Sarasvathy, S & Wiltbank, R 2011, On The Entrepreneurial Genesis Of New Markets: Effectual Transformations Versus Causal Search And Selection, J Evol Econ (2011) 21:231–253.