Doublespeak Essay Examples

Molly Banner
Mandis
11 October 2011
Doublespeak Essay Today, while working at GeneriMart, I noticed several things about my workplace community. I, a lowly cashier, am referred to as a “Valued Checkout Service Associate.” My employee records actually have these exact words printed in the blank space next to the category labeled “Department.” Feeling proud of my status among my coworkers, I felt compelled to do a little searching. I discovered, in my storewide quest for fancy names, that my employers have created small villages of doublespeak throughout their many chain stores, and that “Valued Checkout Service Associate” is probably among the least of them. There are four major categories of Workplace Community Doublespeak.
Valued Associate Employee Datasheets In the GeneriMart
This is a prime time to stop the Current Associate Target Objective, (also known as a job), and listen for Doublespeak. These Storewide Public Customer Service Notifications, (also known as announcements), may include Notifications regarding our exclusive GMCCC, (also known as the GeneriMart Company Credit Card), the BYSWBAPRP, (also known as the Buy Your Stuff With Benefits and Points Rewards Program), the EXPRODWARPRO, (also known as the Extended Product Warranty Program), or an LTOMLE, (also known as a Limited Time Offer Merchandise Liquidation Event, or timed sale). These acronyms not only sound fancy, but the customers were so busy trying to figure them out, that they have to ask their Valued Checkout Service Associate about details or the application