Domino Introduction

Topics: Pizza delivery, Fast food, Domino's Pizza Pages: 1 (330 words) Published: February 14, 2011
1.0 Introduction
Domino's Pizza, Inc. is an international pizza delivery corporation headquartered in Ann Arbor, Michigan, United States. Founded in 1960, Domino’s Pizza is the second-largest pizza chain in the United States. In 1960, Tom Monaghan and his brother, James, purchased DomiNick's, a small pizza store in Ypsilanti, Michigan. The deal was secured by a $75 down payment and the brothers borrowed $500 to pay for the store. Eight months later, James traded his half of the business to Tom for a used Volkswagen Beetle. As sole owner of the company, Tom Monaghan renamed the business Domino's Pizza, Inc. in 1965. In 1967, the first Domino's Pizza franchise store opened in Ypsilanti. Tom Monaghan original goal was to open three pizza delivery stores. That’s why there are three dots on Domino’s logo. Domino’s Pizza continued to grow and in 1978 opened its 200th store. Tom Monaghan launched Domino's Pizza Malaysia in September 1997. Franchising in Malaysia is still in the early stages while fast foods dominate the franchising sector with an estimated annual sales exceeding RM1.3 billion. With the people’s growing appetite for fast food, the market outlook is good. The rapid growth of the fast-food industry brings both benefits and threats to our society. Normally, fast food restaurant is offering fried chickens, burgers, sandwiches or pizzas. Further more, there are only a few pizza chains in Malaysia like Domino’s Pizza, Pizza Hut and Shakey’s Pizza. Today, Domino’s Pizza is having more than 8,500 stores at all around the world and making a profit of USD35 billion per year. Domino's Pizza is the recognized world leader in pizza delivery operating a network of company-owned and franchise-owned stores in the United States and international markets. Domino's Pizza's vision illustrates a company of exceptional people on a mission to be the best pizza delivery company in the world.
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