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Does Disney: Does The Story Make Sense?

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Does Disney: Does The Story Make Sense?
Issue 1: Does the “story” make sense?
Disney has a competitive advantage by buying Marvel because it is considered liked by many people
By buying Marvel Disney is able to put the characters into their theme park for attractions
Provides new intellectual property for TV shows and expands their consumers worldwide
Issue 2: What are sources of risk and can they be managed?
A competitor could buy out DC Comics and use that to compete against Disney for buying Marvel
Marvel’s lesser characters could fail to be groomed into stars, and that could cause a loss in profit in the deal
Issue 3: How can the investment be financed?
The investment will be financed through stock and cash
Marvel will receive about 1.44 billion in cash and Disney stock
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