Disney Case Study

Topics: Walt Disney World Resort, Walt Disney, The Walt Disney Company Pages: 3 (1100 words) Published: November 1, 2012
1) Why has disney been successful for so long?
Disney has been successful due to its grow business ventures. Walt Disney started the company initially producing shorts. It was only when Walt lost out on one of his characters did he get the motivation to go into creating full-length features. Disney became known as a company that always brought its "A" game to the table. The company's innovative thinking in the business world is what kept it ahead of the rest and kept it staying so successful. Disney went from Movies, to music, to TV, to theme parks, to hospitality, and even took its innovations global. In the beginning, Disney ran its company as a flat, nonhierarchical organization, which everyone used their first names and no one had titles. Walt said, "You don't have to have a title, If you're important to the company, you'll know it." I feel this model for his company, although it really didn't last, was instrumental in how great the company was ran. Employees loved working for Disney and is known as one of the companies with the least about of turnover. Even after Walt died in 1966, the company made an effort to continue the culture and legacy of his believes by instituting a three-day traning program at Disney's corporate university. They actually made each new employee and executive spend a day dressed as characters at the theme parks as a way to develop pride in the Disney tradition. This is just one of the examples as to why Disney continues to succeed. Their diversification within different markets allows them to stay atop the industry.

2) What did Michael Eisner do to Rejuvenate Disney?
When Michael Eisner was introduced as the new CEO of Disney in October of !984, his goal was to maximize shareholder wealth through an annual revenue growth target and return on stockholder equity exceeding 20%. He had a plan to build the Disney brand while preserving the corporate values of quality, creativity, entrepreneurship, and teamwork. He set up programs...
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