Dina Personal Marketing Plan
Personal Marketing Plan
����
Vision
Work plan Contingency plan Mission
Strategic Alternatives
SWOT
Frame work of the marketing plan
�
Figure summarizes the main components of marketing plan.
�
Table of Content 1. Executive Summary 2. Vision 3. Mission 4. SWOT- analysis
a. Strength b.Weakness c.Opportunity d.Threat
Page 5 5 5 7
5. Market Strategy
a.
9
Mission
b.Marketing objectives c.Target Marketing d.Positioning
�
e.Strategy F.Marketing Mix
i.Product II.Price III.place IV.Promotion
6. Market Research 7. Financial 8. Control 9. Action Plan 10. Contingency Plan
12 13 13 14 16
�
1. Executive Summary:
Dina is a pharmacist, with experience of 14 years in pharmaceutical field, last four years in training department. now …show more content…
• Career shift is consider as a risk for the employer as her past experience is in corporate culture with well organized system of responsibility and appraisal not in public society with different experience ,culture ,hierarchy. • Dina was specialized in one to one coaching and conducting Novartis training curriculum with no experience of supportive functions which of high importance in case of free lancer trainer E.g.: logistics, audiovisual skills, assessment, sometimes budget forecast
• Dina needs to work on her flexibility as she knows quiet well it is a drawback in her personality. Flexibility is needed in open market with clients of different culture, needs, and expectations.
• Bench mark of the market requirement is getting higher every now and then. First, the basic requirement was a university degree, then it turns to be fluent in English and computer skills .now it is a well trained person with an experience in the required job. • Number of training centers is getting higher and higher with time. • Awareness of people especially fresh graduate students and ambitious employees of the importance of training is high.
����
Vision
Work plan Contingency plan Mission
Strategic Alternatives
SWOT
Frame work of the marketing plan
�
Figure summarizes the main components of marketing plan.
�
Table of Content 1. Executive Summary 2. Vision 3. Mission 4. SWOT- analysis
a. Strength b.Weakness c.Opportunity d.Threat
Page 5 5 5 7
5. Market Strategy
a.
9
Mission
b.Marketing objectives c.Target Marketing d.Positioning
�
e.Strategy F.Marketing Mix
i.Product II.Price III.place IV.Promotion
6. Market Research 7. Financial 8. Control 9. Action Plan 10. Contingency Plan
12 13 13 14 16
�
1. Executive Summary:
Dina is a pharmacist, with experience of 14 years in pharmaceutical field, last four years in training department. now …show more content…
• Career shift is consider as a risk for the employer as her past experience is in corporate culture with well organized system of responsibility and appraisal not in public society with different experience ,culture ,hierarchy. • Dina was specialized in one to one coaching and conducting Novartis training curriculum with no experience of supportive functions which of high importance in case of free lancer trainer E.g.: logistics, audiovisual skills, assessment, sometimes budget forecast
• Dina needs to work on her flexibility as she knows quiet well it is a drawback in her personality. Flexibility is needed in open market with clients of different culture, needs, and expectations.
• Bench mark of the market requirement is getting higher every now and then. First, the basic requirement was a university degree, then it turns to be fluent in English and computer skills .now it is a well trained person with an experience in the required job. • Number of training centers is getting higher and higher with time. • Awareness of people especially fresh graduate students and ambitious employees of the importance of training is high.