DigitalThink - Case Study
BUS 660 Seminar Four Assignments:
APPENDIX D CASE D-12: (pg.631-633)
DigitalThink: Marketing E-Learning Services
Synopsis:
DigitalThink is breaking the mold of traditional classroom-based training by offering technology-based instruction to Global 2000 companies for their employees, managers, and customers. Trainees learn the material they need through interactive programs deployed to them by CD, company intranet, or Internet browser instead of in a centralized classroom with a live instructor. DigitalThink’s methods have been shown to compress training time by as much as 50%, and reduce the cost of development, maintenance, and delivery by 64%.
Answer the following discussion questions submit to the Discussion Question Forum.
1. What are (a) the advantages and (b) the disadvantages of DigitalThink’s technology-based instruction over conventional classroom-based educational services?
a) Advantages. Learning can be personalized for a variety of skill levels, which puts the learner, not the presenter, in charge of the learning process, lets the learner go at his/her own pace, and saves the company time and money. Technology-based instruction (TBI) has been shown to compress training time by as much as 50% and reduce the cost of development, maintenance, and delivery by 64%. Some specific advantages are:
Instant, global development and updates.
Convenient—anytime, anywhere access.
Self-paced format accommodates all levels and schedules.
More measurable than other forms of learning and training.
Does not require time away from the office, customer engagements, or sales calls.
Consistency of message (everyone gets the same information in the same way).
Faster sales ramp-up time for new products.
Higher completion rates.
Engaging and interactive learning environment.
Simulations allow learners to test their skills in a safe, non-threatening environment.
Minimal technology requirements (Internet-connected computer and browser).
b)
APPENDIX D CASE D-12: (pg.631-633)
DigitalThink: Marketing E-Learning Services
Synopsis:
DigitalThink is breaking the mold of traditional classroom-based training by offering technology-based instruction to Global 2000 companies for their employees, managers, and customers. Trainees learn the material they need through interactive programs deployed to them by CD, company intranet, or Internet browser instead of in a centralized classroom with a live instructor. DigitalThink’s methods have been shown to compress training time by as much as 50%, and reduce the cost of development, maintenance, and delivery by 64%.
Answer the following discussion questions submit to the Discussion Question Forum.
1. What are (a) the advantages and (b) the disadvantages of DigitalThink’s technology-based instruction over conventional classroom-based educational services?
a) Advantages. Learning can be personalized for a variety of skill levels, which puts the learner, not the presenter, in charge of the learning process, lets the learner go at his/her own pace, and saves the company time and money. Technology-based instruction (TBI) has been shown to compress training time by as much as 50% and reduce the cost of development, maintenance, and delivery by 64%. Some specific advantages are:
Instant, global development and updates.
Convenient—anytime, anywhere access.
Self-paced format accommodates all levels and schedules.
More measurable than other forms of learning and training.
Does not require time away from the office, customer engagements, or sales calls.
Consistency of message (everyone gets the same information in the same way).
Faster sales ramp-up time for new products.
Higher completion rates.
Engaging and interactive learning environment.
Simulations allow learners to test their skills in a safe, non-threatening environment.
Minimal technology requirements (Internet-connected computer and browser).
b)