Digital Essentials

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DIGITAL MARKETING ESSENTIALS
ASSIGNMENT SEPTEMBER 2012

SEPTEMBER 2012 WORD COUNT: 4223
I confirm that in forwarding this assessment for marking, I understand and have applied the CAM/CIM policies relating to word count, plagiarism and collusion for all tasks. This assessment is the result of my own independent work except where otherwise stated. Other sources are acknowledged in the body of the text, a bibliography has been appended and Harvard referencing has been used. I have not shared my work with other candidates. I further confirm that I have submitted an electronic copy of this assessment to CIM in accordance with the regulations.

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CONTENTS
TASK 1: TITLE PAGE .............................................................................................................................. 3 INTRODUCTION .................................................................................................................................... 4 SECTION ONE/TWO .............................................................................................................................. 5 SECTION THREE/FOUR .......................................................................................................................... 6 SECTION FIVE/SIX .................................................................................................................................. 7 BIBLIOGRAPHY ...................................................................................................................................... 8

TASK 2: TITLE PAGE ............................................................................................................................... 9 SECTION ONE ...................................................................................................................................... 10 SECTION ONE ...................................................................................................................................... 11 SECTION ONE ...................................................................................................................................... 12 SECTION TWO/THREE ......................................................................................................................... 13 SECTION THREE ................................................................................................................................... 14 SECTION THREE/FOUR ........................................................................................................................ 15 SECTION FOUR .................................................................................................................................... 16 BIBLIOGRAPHY .................................................................................................................................... 17

TASK 3: TITLE PAGE ............................................................................................................................. 18 MEASURING SOCIAL MEDIA CAMPAIGNS ........................................................................................... 19 IMPORTANCE OF WEB ANALYTICS ...................................................................................................... 20 EVALUATION OF THIRD PARTY TOOLS ................................................................................................ 21 CONVERSION FUNNELS ....................................................................................................................... 23 SUGGESTED ACTIONS ......................................................................................................................... 24 BIBLIOGRAPHY .................................................................................................................................... 26

APPENDIX...
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