Dhirubhaism
DHIRUBHAISM
A Remarkable Work Philosophy OF Dhirubhai Ambani
Authored BY: A G Krishnamurthy
A Summary
‘WE BET ON PEPOLE’………..Dhirubhai Ambani
Dhirubhaism— the remarkable work philosophy of Dhirubhai Ambani – by A G Krishnamurthy is an attempt to capture the unique insights that Dhirubhai shared with the author during their long association. The 15 Dhirubhaisms put together bring out the work philosophy of Dhirubhai and gives us a glimpse into the remarkable thinking process and practices of one of India’s most successful entrepreneurs. Thus, in true sense, this book is not a biography but the principles which took this great leader to such heights. Dhirubhaism, like most other isms is a philosophy or an attitude. The author, having closely observed Dhirubhai’s style of functioning has presented fifteen of them. They are not complicated attitudes either – they are simple viewpoints. But executing them took courage and as a consequence showed spectacular results.
The book, like the previous two: Invisible CEO and Desi Dream Merchants by AG Krishnamurthy are simple, crisp to the point and engrossing. The easy narrative is bound to keep the average Indian reader turning the page without the need to consult a dictionary. It is an effective echo of Dhirubhai’s famed ability to communicate his message in short, clear sentences.
The author of the book, A G Krishnamurthy, is the founder chairman and managing director of Mudra Communications Pvt Ltd., India’s third and largest Advertising agency, which began with a start up capital of Rs.35, 000 and one client. Mr.Krishanamurthy joined Reliance Industries in 1976 as their Advertising Manager. The agency’s two major brands, Vimal Fabrics and Rasna Soft Drink Concentrate have been nurtured by him from infancy to their current status as two of India’s leading and most recognized brands. In 1991, he set up Mudra Institute of
A Remarkable Work Philosophy OF Dhirubhai Ambani
Authored BY: A G Krishnamurthy
A Summary
‘WE BET ON PEPOLE’………..Dhirubhai Ambani
Dhirubhaism— the remarkable work philosophy of Dhirubhai Ambani – by A G Krishnamurthy is an attempt to capture the unique insights that Dhirubhai shared with the author during their long association. The 15 Dhirubhaisms put together bring out the work philosophy of Dhirubhai and gives us a glimpse into the remarkable thinking process and practices of one of India’s most successful entrepreneurs. Thus, in true sense, this book is not a biography but the principles which took this great leader to such heights. Dhirubhaism, like most other isms is a philosophy or an attitude. The author, having closely observed Dhirubhai’s style of functioning has presented fifteen of them. They are not complicated attitudes either – they are simple viewpoints. But executing them took courage and as a consequence showed spectacular results.
The book, like the previous two: Invisible CEO and Desi Dream Merchants by AG Krishnamurthy are simple, crisp to the point and engrossing. The easy narrative is bound to keep the average Indian reader turning the page without the need to consult a dictionary. It is an effective echo of Dhirubhai’s famed ability to communicate his message in short, clear sentences.
The author of the book, A G Krishnamurthy, is the founder chairman and managing director of Mudra Communications Pvt Ltd., India’s third and largest Advertising agency, which began with a start up capital of Rs.35, 000 and one client. Mr.Krishanamurthy joined Reliance Industries in 1976 as their Advertising Manager. The agency’s two major brands, Vimal Fabrics and Rasna Soft Drink Concentrate have been nurtured by him from infancy to their current status as two of India’s leading and most recognized brands. In 1991, he set up Mudra Institute of