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develop a sales plan

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develop a sales plan
UNIT CODE: BSBSLS501A
UNIT NAME: Develop a sales plan

Purposes of sales plan
Sales plans are not only beneficial for the salesperson, but also for the other employees. From a top-level position (executive/management level), a sales plan creates awareness of what the sales team is expected to achieve for the company. It also ensures the executive that the sales team is accountable to reaching specific, measurable goals for performance evaluation. The designed sales plan for DHILLON’S is to boost business image and increase the sales revenue and stay ahead of its competitors.
Components of sales plan
New business acquisition strategies
New business acquisition tactics
Existing business growth strategies
Existing business growth tactics
Exceed my quota: Create no less than 10 proposals each week; Make no less than 20 face-to-face contacts with new prospects each week; Send no less than 50 letters of introduction to new prospects each week
Increase awareness in the marketplace of my products, services and solutions: join and participate in no less than three professional associations and organizations that my best prospects and customers belong to; Attend any and all trade shows and conventions that my best prospects and customers attend; Purchase the mailing list of these associations and organizations and send either a postcard or a letter of introduction; On a regular basis, contribute articles and white papers that address the interests and concerns of this population.
Increase awareness in the community of my products, services and solutions:
Attend all Chamber of Commerce networking events.
Volunteer to speak at no less than 12 various organizations in my territory that have an interest in my product, service and solutions.
Volunteer my time at three non-profit organizations.
Join and participate in no less than three networking groups.

Obtain referrals from all my new customers: Within 30 days of delivering my product, service or

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