Jim Collins and a group of 22 research associates conducted a five-year research project searching an answer on the question ‘how a company from merely good can be transformed to great one’ and identified that behind this transformation lies a level 5 leader. Level 5 leadership refers to the highest level in a hierarchy of manager’s capabilities. A level 5 leader transforms the organisation into a great institution through a paradoxical combination of personal humility plus professional will. Beneath Level 5 leaders, lie four other layers, each one appropriate in its own right but none with the power of Level 5. Level 1 leader is a high capable individual who plays an important role in the success of his organisation through his talent, knowledge, skills and good work habits. A level 2 leader is a contributing team member who is very good with his team members and ensures that his team meets its assigned objectives and fulfils the core purpose. A level 3 leader is a competent manager who is skilled at organising people and resources towards the effective and efficient pursuit of predetermined objectives. A level 4 leader is an effective leader. He sets high-level performance standards. He is remarkable at motivating his people and leading them towards realising his vision of the organisation. (Appendix 1, p.11 summarises all levels of Collins’ Leadership Hierarchy) (Collins, J.(2005). Level 5 Leadership: The Triumph of Humility and Fierce Resolve, Harvard Business Review, Vol. 83. No.7, p.136-146) The purpose of this assignment is to conduct an evaluation of my own style of leadership within the organisation in which I work by using the above hierarchy as a frame of reference. In order to produce a thorough assessment on both my style and the usefulness of Collin’s model, a range of other theories and concepts must be taken into consideration. However, before proceeding to the analysis and evaluation, it would be helpful first to know the position I hold as well as its responsibilities within the organisation. A Brand Manager, member of the Marketing Department, is responsible for the planning, development and implementation of the Company's marketing activities, among others: Launching of new products, market research studies, promotional activities/materials, to organize and execute the training programs for the Sales Force. In order to become an efficient and effective Brand manager, the company is requiring knowledge (good academic background), experience and managerial skills including: Strategic and analytic capabilities, entrepreneurial spirit, team player, and flexibility and strong skills in communication and leadership.
The Idea of Leadership
It is most likely to find a topic more important to business success today than leadership. Leadership is defined as the ability to influence people toward the achievement of goals. Leadership occurs among people, involves the use of influence and it is used to attain goals. Leaders are expected to persuade or inspire people, produce cooperative efforts and pursue goals. Leadership is different from management, though the two are easily confused. One may be a leader without being a manager and many managers cannot ‘lead a squad of seven- years –olds to the ice cream counter’ according to Gardner (1989). Gardner believes that there are several dimensions for distinguishing leadership from management. Leaders think long-term, look outside as well as inside and influence others regardless the position that they possess. In order to understand the idea of Leadership and which are the characteristics a leader usually has, studies and research have been conducted and several approaches to leadership styles as well as theories are arose. Some of them are going to be related to Collin’s Level 5 leadership hierarchy as well as to my own style of leadership. (Daft R.L., Management,...