Demand Analysis of Ray-Ban Sunglasses
A GROUP PROJECT FOR MANAGERIAL ECONOMICS ON DEMAND ANALYSIS OF RAY-BAN SUNGLASSES
INDEX
SERIAL NO.
CONTENT
PAGE NO.
1.
INTRODUCTION
3 2.
FACTORS AFFECTING THE DEMAND
4 3.
ELASTICITY
A. Price Elasticity
B. Income Elasticity
C. Cross Competitive Elasticity
D. Cross Complementary Elasticity
4.
BANDWAGON/ SNOB EFFECT
INTRODUCTION
The history of the Ray-Ban aviator dates back to the 1920s, when new airplanes allowed people to fly higher and farther. Many US Army Air Service pilots were reporting that the glare from the sun was giving them headaches and altitude sickness.A new kind of glasses was introduced with green lenses that could cut out the glare without obscuring vision, and the Ray-Ban brand was born.
This new anti-glare eyewear went on sale to the public in 1937. The original glasses featured a plastic frame with the now classic Aviator shape. The sunglasses were remodelled with a metal frame the following year and rebranded as the Ray-Ban Aviator. In 1952, Ray-Ban created another classic style, the Ray-Ban Wayfarer, this time with plastic frames. They soon became popular in Hollywood.
The brand remained popular during the 60s and 70s, and gained popularity during the 1980s with cameos in iconic movies such as 'The Blues Brothers' (1980), 'Risky Business' (1983). Top Gun (1986) took Ray-Ban Aviator back to their fighter pilot roots, boosting sales of the Ray-Ban original.
During the late 90s, as rivals like Oakley gained popularity among younger customers, Ray-Ban started to struggle - and in 1999, owners Bausch & Lomb sold the brand to Italian eyewear company Luxottica.
The Ray-Ban brand in 2003 included Ray-Ban Optical for prescription lenses and Ray-Ban Junior for children. Ray-Ban Optical draws on the brand’s pop culture heritage and meticulous craftsmanship to create
INDEX
SERIAL NO.
CONTENT
PAGE NO.
1.
INTRODUCTION
3 2.
FACTORS AFFECTING THE DEMAND
4 3.
ELASTICITY
A. Price Elasticity
B. Income Elasticity
C. Cross Competitive Elasticity
D. Cross Complementary Elasticity
4.
BANDWAGON/ SNOB EFFECT
INTRODUCTION
The history of the Ray-Ban aviator dates back to the 1920s, when new airplanes allowed people to fly higher and farther. Many US Army Air Service pilots were reporting that the glare from the sun was giving them headaches and altitude sickness.A new kind of glasses was introduced with green lenses that could cut out the glare without obscuring vision, and the Ray-Ban brand was born.
This new anti-glare eyewear went on sale to the public in 1937. The original glasses featured a plastic frame with the now classic Aviator shape. The sunglasses were remodelled with a metal frame the following year and rebranded as the Ray-Ban Aviator. In 1952, Ray-Ban created another classic style, the Ray-Ban Wayfarer, this time with plastic frames. They soon became popular in Hollywood.
The brand remained popular during the 60s and 70s, and gained popularity during the 1980s with cameos in iconic movies such as 'The Blues Brothers' (1980), 'Risky Business' (1983). Top Gun (1986) took Ray-Ban Aviator back to their fighter pilot roots, boosting sales of the Ray-Ban original.
During the late 90s, as rivals like Oakley gained popularity among younger customers, Ray-Ban started to struggle - and in 1999, owners Bausch & Lomb sold the brand to Italian eyewear company Luxottica.
The Ray-Ban brand in 2003 included Ray-Ban Optical for prescription lenses and Ray-Ban Junior for children. Ray-Ban Optical draws on the brand’s pop culture heritage and meticulous craftsmanship to create