STRATEGIC POSITION, CHOICE AND FINANCIAL ANALYSIS
Table 1: PESTEL
| | |Meaning to dell? |Dell’s ability to | | | | |address. | |Political Factors |China’s five-year plan has a clear set of social objectives.(23) |Good chance for Dell to grow |Very good. | | |Increased government spending helped China for the first time to beat the US to become the |in BRICS nation. | | | |world's biggest PC market. (24) | | | | |Restrictive policies in many countries for the protection of domestic companies. (25) | | | | |BRICS sign framework pact for local-currency credit lines. (26) | | | | |European Commission Unveils New intellectual property rights (IPR) Strategy (27) | | | |Economic |The US Debt Crisis and Downgraded Credit Rating. (28) |Global consumers spending |Moderate | |Factors |Global Economy growth forecast 4 % in 2011 and 2012. (Advanced economies 1.6% and 1.9 % |less Increased competition. | | | |Emerging and developing economies 6.4% & 6.1% ,US 1.5 % & 1.8%,China9.5 9.0 ) (29) | | | | |Canalys predicts 14% growth in PC market for 2011.(30) | | | | |China has topped the US as the largest PC market worldwide (31) | | | | |Economies in developing countries like growing at faster rates than developed countries.(32)| | | |Social | Education affects brand consciousness, product demand. (42) |Consumers willing to pay more|Very good. | |Factors |Income levels (40) |for higher quality. | | | |Cultural aspects affect sales. (39) | | | |Technological Factors | Fast technological advances (33) |Needs continuous products |Good. | | |Increased research and development.(33) |innovation and redesigning. | | | |Short product life cycle.(41) | | | |Environmental | Adds to Global warming. (34) |Requires focus for |Moderate. | |Factors |High Environmental effects.(35) |sustainability. | | | |The global volume of e-waste generated is expected to reach 93.5 million tons in 2016 from | | | |...
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