Definition of Mass Media
Mass media consists of the various means by which information reaches large numbers of people, such as television, radio, movies, newspapers, and the Internet. Sociologists study mass media especially to see how it shapes people's values, beliefs, perceptions, and behaviour. For example, mass media contributes to socialization, including gender socialization, as when movies implicitly teach young people that it is wrong for females to have many sexual partners. Mass media also affects social movements; for example, news coverage of the U.S.-Vietnam War helped spark the 1960s anti-war movement. Another topic is the relation between media and social power. For example, if mass media powerfully influences beliefs and behaviour, and it is controlled by relatively few individuals, those individuals have significant power even in democratic societies. 2.Mass Media basically refers to a part of media that is specifically designed to reach a large number of audience. This term was first used in the year 1920 when the nationwide radios and mass circulation of new books became common. Following are the many types of Mass Media:
- Personal web page
- Message Boards
- Pod Casts
- Video hosting services.
Purpose of mass media
The first and the most relevant purpose of the mass media is to entertain people and to make them feel happy and good. The mass media is a term that used to mark a part of the media that is specifically designed to reach a very large audience such as the population of a nation state that audience is interested in knowing the news and to know what is happening around them. The second is the mainstream of the media is to educate people that want to increase their level by studying through the internet that is a very important device in our life because we can learn and teach and even communicate with other people around the world to help them or just to make a nice conversation. Mass media have a lot of goals and aims that are improving our life in the country. For example here are few of the mass media’s aims: To make people want to be a news guide at the television, to give people the push of starting a good life by reading books and newspapers, to inspire people to write magazines to take part by using the power of the nation to decide who will be the next president, inspiring people in investigations therefore they will be able to start a new career that they like and they can help their country by the best way. 2. Mass media is term that is used for any kind of media that is sued for large audience. The different form of media may include, Broadcasting (radio and television), Video and computer, Film, Internet ( Blogs and podcasts, like news, music, and video), Publishing (books, magazines, and newspapers) and Computer games (PlayStation 2 , Xbox, and the GameCube). Mass media can state a range of purposes like Advocacy (together for business and social concerns, which comprises of advertising, marketing, propaganda, public relations, and political communication. You also have enrichment and education, entertainment, journalism and public service announcements. Role of media in Education
The mass media are all those media technologies that are intended to reach a large audience by mass communication. Broadcast media (also known as electronic media) transmit their information electronically and comprise television, film, radio, movies, CDs, DVDs, and other devices such as cameras and video consoles. Alternatively, print media use a physical object as a means of sending their information, such as a newspaper, magazines, brochures, newsletters, books, leaflets, and pamphlets. The organizations that control these technologies, such as television stations or publishing companies, are also known as the mass media. Internet media is able to achieve mass media status in its own right, due to the many mass media services it provides, such as email,...
Please join StudyMode to read the full document