Data Collection - Business Research

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The experience of focus group and semi-structured interview were gained during my data collection research. I conducted one focus group and one semi-structured interviews, due to participants time limit and busy schedule I was not possible to conduct more interviews. I have designed the interview procedure including questions prepared for each interview to capture different group and individual. I have given participants consent form to sign and ask for their permission to audio tape recorder, simultaneously I was taking note. This type of interview was more suitable for my data collection research because it allowed face to face assurance and explanation of the importance, aim, and necessity of the research. I have enjoyed the interview exercise and my learning reflection about data collection process is addressed below.

How well did the research instrument address the research questions and meet the goals of the study? Using focus group and semi-structured interview instruments to collect data helped keeping track of what I observed and how to analyse it. Methods of recording information gathered during focus groups and interview for collecting unbiased information have helped to gain credibility as an accurate and useful source of information collection. Focus group and semi- structured interviews were effective in communicating a desire to obtain meaningful and honest information, both instruments were well designed that helped the conversation develop in line with my research questions. I was able to use technique for collecting data as a combination of an audio tape recorder and note taking which allow me to capture all of the essential information in an unbiased manner, I was also able to capture nonverbal behaviour of group participants, i.e. reactions of other participants after a participant statement may indicate consensus or disagreement. Both instruments are valid and reliable in collecting data, and questions and observations...
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