Dashboard: Gauges and Traffic Light

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Albert Heijn dashboard
Dora 260916
Albert Heijn dashboard
Dora 260916
Internal business processes
Internal business processes
Customer
Customer
Financial
Financial
Learning and innovation
Learning and innovation
Learning and innovation
Learning and innovation

KPI’s for Albert Heijn
Financial:
* Market share (nearly 35%)
* Revenue per year (700 million€)
* Profit margin per year (40%)

Customer:
* Customer satisfaction
* Customer loyalty
* Customer retention rate (around 100%)
Internal business processes:
* The percentage of private brand products (nearly 40%)
* The number of stores (150)

Learning and Innovation
* Employee satisfaction: Quality Work Environment
* Employee training

In this dashboard, researcher chooses both qualitative and quantitative data. After all, in that case the balanced scorecard will offer a forward looking in which just quantitative data is not capable of. In financial perceptive, researcher choose revenue, profit margin and market share. Revenue is a basic KPI in financial perceptive. Profit margin can be used to evaluate company’s performance. In customer perceptive, gaining high levels of customer satisfaction is very important to a business. Because satisfied customers are most likely to be loyal (not equal) and to make repeat orders. Just because a customer indicates a high level of satisfaction does not mean that they are or will be loyalty. So customer loyalties were chosen. In internal business processes perceptive, researcher chooses open more stores and provides more private products to increase market share. So number of stores and percentage of private brand products were chosen. In learning and innovation perceptive, Albert heijn wants to satisfy customers through happy and skilled employees. So employee satisfaction and employee training were chosen. This dashboard contains two components: gauges and traffic light. No matter what component is, red color...
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