Customer Analysis of Kantipur Television
| 2012 | | ACE Institute of ManagementSubmitted by: Rabi Kiran Adhikari, EMBA 3rd Semester, AIM |
[Customet Analysis of Kantipur Television] | Submitted to: Mr. Suman Shakya, Facilitator, AIM |
Table of Contents
Table of Contents 2
Introduction 3
Study Design and Methodology 4
Findings and Discussions: 5
Segmentation of the Respondents: 5
Motivation: 6
Gaps identified: 8
Recommendations 11
Annex 1: Customer analysis of Kantipur TV questionnaires 12
Introduction
Kantipur television is leading private television channel across the Nepal launched in July 2003. It is a Nepal’s most outstanding television station, beaming 24/7 to more than a hundred countries across the Pacific, the Indian subcontinent and the North America. During its eight years of transmission, Kantipur Television has grown significantly and has fixed a place in the broadcasting history of Nepal. It has gained equal popularity at home and among the non-resident Nepalese community abroad. Promoted by Non-Residents Nepalese in Russia and the Kantipur media group, it is licensed to operate as a TV broadcasting company in terrestrially as well as via satellite. For this purpose, it has embraced the latest technology, updated production equipment and other facilities and skilled human resources with a view to providing a multitude of entertainment programs, national and international news and talk shows. It has achieved a high point in its stand of credible news and information and exclusive entertainment programs. Its objective is to provide a television service that informs, entertains and inspires viewers with a Nepalese
Objectives of the study * To practice the research on marketing * To assess the motivation factors of the Kantipur Viewers * To find out the gaps
Study Design and Methodology
Non probability Purposive sampling methods were used to assess the motivation and gaps of Kantipur TV viewers. The study is only for learning purposive so the
[Customet Analysis of Kantipur Television] | Submitted to: Mr. Suman Shakya, Facilitator, AIM |
Table of Contents
Table of Contents 2
Introduction 3
Study Design and Methodology 4
Findings and Discussions: 5
Segmentation of the Respondents: 5
Motivation: 6
Gaps identified: 8
Recommendations 11
Annex 1: Customer analysis of Kantipur TV questionnaires 12
Introduction
Kantipur television is leading private television channel across the Nepal launched in July 2003. It is a Nepal’s most outstanding television station, beaming 24/7 to more than a hundred countries across the Pacific, the Indian subcontinent and the North America. During its eight years of transmission, Kantipur Television has grown significantly and has fixed a place in the broadcasting history of Nepal. It has gained equal popularity at home and among the non-resident Nepalese community abroad. Promoted by Non-Residents Nepalese in Russia and the Kantipur media group, it is licensed to operate as a TV broadcasting company in terrestrially as well as via satellite. For this purpose, it has embraced the latest technology, updated production equipment and other facilities and skilled human resources with a view to providing a multitude of entertainment programs, national and international news and talk shows. It has achieved a high point in its stand of credible news and information and exclusive entertainment programs. Its objective is to provide a television service that informs, entertains and inspires viewers with a Nepalese
Objectives of the study * To practice the research on marketing * To assess the motivation factors of the Kantipur Viewers * To find out the gaps
Study Design and Methodology
Non probability Purposive sampling methods were used to assess the motivation and gaps of Kantipur TV viewers. The study is only for learning purposive so the