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Cultures of Uzbekistan and Georgia

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Cultures of Uzbekistan and Georgia
Contents

Introduction 2
The insights of Georgian culture 3
Wine Production in Georgia 5
Cultural Analysis 7 Hofstede’s Cultural Dimensions 7 Hall’s Context Dimension 9 Laurent 10
Uzbek Culture 11
Wine Production in Uzbekistan 12
Cultural Analysis 13 Hofstede’s Cultural Dimensions 13 Hall’s Context Dimension 15 Laurent 15
Conclusion 16
Recommendation 17
Bibliography 18
Appendix 23

Introduction

Culture is perceived to be one of the difficult words to define and anthropologist Margaret Mead termed culture as being ‘shared patterns of behavior’ (Schneider S. C., and Barsoux J., 2003, 2nd ed., pg21). Culture is also defined by language, religion, beliefs, customs, cuisine, dress code, literature, music etc., and is known to act as a strong bond that attaches the people in a group or community, which can impact the lifestyle and give a unique identity to the community (buzzle.com). The culture in the organization is influential in terms of determining policy, punctuality, the structure, style, etc., within the company. However, the rapid growth of business globally and cultural diversity in the companies, has enabled the organizations to experience different management styles instead of being limited to the domestic borders of management (philodialogue.com).

The insights of Georgian culture

Believed Legend. A divine country – this is how Georgia is known according to the ancient folk legend. The Georgians believe that when God was dividing the land amongst the nations, the Georgians came in late because they were busy drinking and eating, therefore, were left with nothing. However, they were acute enough to say that they drunk for his health and invited him to join them in this feast. The legend goes on claiming that God enjoyed the feast to the extend that he awarded them with the best piece of land that he had actually put aside for himself (saga.ua). Nowadays, Georgians perceive their culture as being part of European society, however, it should be



Bibliography: Advantour, (2012). Uzbekistan Culture. [online] Available from: < http://www.advantour.com/uzbekistan/culture.htm> [Accessed 14th November 2012] ArticlesBase.com., (2012) Borjomi, (2011). Nature of Georgia. [online] PCG. Available from: < http://www.borjomi.com/int_en/georgia/nature.php> [Accessed 10th November 2012] Brown, E., (2010) Buzzle, (2012). Importance of culture. [online] Available from: [Accessed 10th November 2012] Cafebabel.com, (2011) Chafchavadze, I., (2009). Fund For Kartvelian Studies. [online] GSTUDIO Available from: < http://www.kartvfund.org.ge/index.php?act=page&id=36.63&lang=en> [Accessed 10th November 2012] ChangingMinds.org, (2012) Culture Crossing, (n.d.). Uzbekistan. [online] Available from: < http://www.culturecrossing.net/basics_business_student_details.php?Id=19&CID=219> [Accessed 18th November 2012] Embassy of Uzbekistan to the United States, (2004) EveryCulture.com, (2012). Countries and Their Cultures. Georgia [online] Advameg Inc. Available from: < http://www.everyculture.com/Ge-It/Georgia.html> [Accessed 10th November 2012] French, R., (2010) Genesis Framewrok, (2012). International Business Cultures. [online] WordPress. Available from: [Accessed 12th November 2012] GeorgianWineSociety, (2011) Goderdzishvili, N., (2012). Skype Interview about Georgia. HubPages, (2012). High context vs. low context communication. [online] HubPages. Inc. Available from: [Accessed 17th November 2012] Jamagidze, L., et.al., (2011) Kemashvili, E., (2012). Uncorking Georgia’s wine making potential. [online] Available from: [Accessed 15th November 2012] Kokochashvili, G., (n Kwintessential Ltd, (2012). Georgia – Language, Culture, Customs and Etiquette. [online] Available from: [Accessed 10th November 2012] Michelle LeBaron, (2012) OrexCa.com, (2012). Uzbek Custom. [online] Available from: < http://www.orexca.com/customs.shtml> [Accessed 18th November 2012] Outward Looking, (2012) Safarov, I., (2011). How Can Culture Differences Impact Implementation Of Business Strategies of German Investors/Entrepreneurs in Uzbekistan. Research done by a graduate of WIUT. Available at: WIUT Schneider S Silk Road Treasure Tours, (2012). Uzbekistan – Uzbek Culture, Customs and Traditions. [online] Available from: < http://www.silkroadtreasuretours.com/uzbeks-culture> [Accessed 14th November 2012] Tamu.edu., (n.d.) Wine Growers Association of Georgia, (2012). Georgian wine. [online] Available from: [Accessed 15th November 2012] Xeloba Kartuli, (n.d.) ZOOM Central Asia, (2012). Traditions of wine making in Uzbekistan. [online] Available from : < http://discoveruzbekistan.com/october2004/14.shtml> [Accessed 16th November 2012]

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