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culture assignment - case study
Culture Assignment – Satya Sai Organization
Saikrishna Kotha
Texas A&M University – Commerce, TX

Culture Assignment – Satya Sai Organization

For this culture assignment, I picked ‘Satya Sai Organization’ a non-profit organization which was founded in 1960’s by Bhagawan Satya Sai Baba, in Puttaparthi, India. The main objective of this non-profit organization is to help mankind to recognize the divinity within you by self-realization. This spiritual culture practiced by millions of followers worldwide in 130 countries. Satya Sai baba lived Nov 23rd 1926 – April 24th, 2011, Puttaparthi, India.

Figure 1, Satya Sai Organization Symbol

Baba’s background:
Mr. Raju Ratnakaram and Mrs. Easwaramma gave birth to Baba on Nov 23rd 1926 in Puttaparthi, a village in the state of Andhra Pradesh, Southern India. His thoughtfulness and divine inclination set himself apart from the other similar age children. The villagers treat Him as ‘Gugu’ and ‘Brahmajnani’ (knower of Divine, the God Almighty). On October 20, 1940 He communicated to the world that He is in the human form of Divinity. Since then whoever has an opportunity to see him with attention experienced “pure love walking on two feet” His simple and sweet spiritual discourses taught fundamental truths of spirituality and the world religion.
The main objectives of Satya Sai Organization
Satya Sai organization is built on the foundation “Seva (help mankind)” principle, the most important objective of the organization are captured below.
Help the individuals:
Baba’s message is compassion toward each other, this was expressed in this words “Love All Serve All – Help Ever Hurt Never” which became slogan for the service organization he manifested. By adapting this message, he preached mankind that paves path from suffering and hatred to healing and brotherhood permanency. He believed God is Omnipresent and that divinity exists in very creature in the universe. Once this cardinal truth is


References: “Who is Sai Baba”, RadioSai (2012) http://media.radiosai.org/journals/Portal/bhagavan.htm “Archieves of Sai’s discourses, Volumes Vol-1 to 7”, Satya Sai Baba (2003- 2009) http://media.radiosai.org/journals/Archives/article_archive.htm “The Values”, Satya Sai Organization (1960) http://en.wikipedia.org/wiki/Sathya_Sai_Organization
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