The term “globalization ” has been used for many years, and now it is turning into the reality more then ever before. Integration of “Islamic Law” into the “English Common Law” or spread of “Coca-Cola” all over the world can be perfect example for it. Moreover, it has become significant opportunity for companies which are developing and integrating into the markets of different countries. Of course, main reason for globalization it brings a lot of benefits for “global business ”. “The idea of globalization represents an evolutionary and integrative system that pulls people and societies together into a common market of not only goods and services but also knowledge” (Issues in Informing Science and Information Technology, Volume 4, 2007). However, there are a lot of challenges as well. Major challenge for that is that people are different according to their culture. So, this report provides critical analyses of cultural environment and ethical issues of Uzbekistan in terms of developing business or doing business with this country. In order to do these it is important determine the alternative cultural environment which will be analyzed in comparison to Uzbek. After that it will be supported by relevant examples from real life, and will be concluded with proper comments and suggestions. Why culture is important?
Before answering this question it is important define and narrow down the meaning of the word culture. Of course, being one of the most difficult words of English language (Williams, 1983:87), it has more than one meanings and definitions . In this case the meaning of the term “culture” is based on such areas as sociology, anthropology and management, because it defines and narrows the meaning of this word as much as we need.
"By culture we mean all those historically created designs for living, explicit and implicit, rational, irrational, and nonrational, which exist at any given time as potential guides for the behavior of men."
Kluckhohn, C., & Kelly, W.H. (1945). The concept of culture. In R. Linton (Ed.). The Science of Man in the World Culture. New York. (pp. 78-105).
"Culture is the shared knowledge and schemes created by a set of people for perceiving, interpreting, expressing, and responding to the social realities around them" (p. 9).
Lederach, J.P. (1995). Preparing for peace: Conflict transformation across cultures. Syracuse, NY: Syracuse University Press.
Accordingly, people depending on their origin, history and development can have different culture. Moreover, the culture can be analyzed from the point of different levels (Hofstede 1994): National level - Country
Regional and/or ethnic and/or religions and linguistic level Gender level
Social class level
Each of them determines their shared beliefs and assumptions, values and standards of behaviour. Consequently, it will result in society’s greeting rituals, dress code, forms of address, architecture, design and other different things. So, why culture is important know? To avoid improper behaviour in business environment.
Avoid using triangular shapes in Hong Kong, Korea or Taiwan, as the triangle is considered a negative shape in those countries. Remember that 7 is considered bad luck in Kenya, good luck in Czechoslovakia, and has magical connotations in Benin. Red is positive colour in Denmark, but represents witchcraft and death in many African countries. A nod means “no” in Bulgaria, and shaking the head side-to-side means “yes”.
Before analyzing these cultures it is important to consider the possible theories of researchers, who have already achieved a lot on this issue, according to which we will conduct further analyses. Harry C. Triandis stated that some elements of culture are objective and some are subjective according to which he determined cultural syndromes and he took as a major...