The issue of cultural and national stereotype is significant to people in all over the world because it leads the way of thinking in particular nation to interact with people in different cultures. It is very necessary to understand and appreciate other cultures in order to communicate and develop international relationships in terms of human condition and economic activity. This essay is divided into three sections, It will begin by comparing and contrast the two articles between Piller’s article “Intercultural Communication” which describes about stereotype of advertising and marketing and Yong’s article “East meets west” which is about cultural stereotype The second section will examine how much Yong and Piller agree with cultural and national stereotypes can help to understand concepts in terms of human condition and economic activity. Finally, the third part will give some examples of my own experience, which relates to an element in the articles.
Both Yong (2009) and Piller (2011) offer interesting insight into the field of cultural and national stereotype. However, there are some similarities and differences. The similarity of these two articles is the concept of stereotype. Yong (2009) describes his article about cultural stereotype which influence to the different way people think while Piller (2011) describes about stereotype in advertising and marketing. There are a lot of differences in these two articles. Firstly, Piller’s article is different from the Yong’s in sources and writing styles. Piller's article was written in more academic style that is always used in textbooks while Yong’s article was written in a journal and used different style of writing and vocabulary Secondly, references style is also different. Piller wrote the references by mentioning the name and date of the authors at the end of each sentence while Yong mentioned sources by writing the name and some backgrounds of the authors to explain the content and give some examples to...
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