Cultural Analysis Thailand

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Global Business Cultural Analysis: Thailand
Rhonda C. Scott
Liberty University

Abstract
The country of Thailand is an emerging nation in the globalized world. Over the past two decades, the country has experienced a multitude of changes in the political, economic and international arenas. As a nation, it has survived the economic crisis of 1997, the tsunami of 2004, the government coup in 2006, the flooding of 2011 and is preparing for a change in the views of the nation with the demise of their king. The AIDS explosion in the late eighties and early nineties seems to have targeted the country and the sex industry placing Thailand on the map for many of the wrong reasons. As Thailand continues to confront its own inner demons, the country is attempting to emerge as a major player in the developing nations field. This paper will focus on the ideals of the nation and the ability to work with developed nations in their joint business ventures. Additionally, exploration of the barriers the country has faced in recent years and the tactics the country has and will operate in order to keep a player in the region will take place.

Global Business Cultural Analysis: Thailand
Formerly known as Siam, the Kingdom of Thailand is in the center of the Indochina peninsula. Thailand lies geographically between Burma, Laos to the north, Cambodia to the east and Malaysia to the south. Thailand is just over 198,000 square miles, making it comparable to the size of France. The population of this sovereign nation is approximately 67 million—75% being Thai nationals, 14% of Chinese descent, and the remaining 11% are different nationalities (CIA - The World Fact Book, 2011). As a nation, the Thai people are inviting, friendly and welcoming; thus, tourism is one of the primary industries of Thailand. In addition to the tourism industry, Thailand is a leading exporter of rice, rubber and automotive parts. In the global economy, each culture is essential to how the world conducts business. Understanding the Thai culture is vital to the business manager within the Asia Pacific region. Noteworthy managers must be aware of the business surroundings of customers and competitors. Astute business managers respond to the top of his/her capacity by knowing the requirements of the business environment. Major Elements and Dimensions of Culture in Thailand Communication Communication between two people is crucial to a normal lifestyle. As cultural diversity becomes increasingly significant in the business environment, a shrewd business manager will strive to identify all aspects of communication that will lead to company success. In Thailand, both verbal and non-verbal skills are necessity in the success of a global business entity. Additionally, understanding the context of the society and how the Thai’s operate on a daily basis can determine the success of a business venture in Thailand. Verbal. Siamese or Standard Thai, also known as Central Thai, is the official language of Thailand. In addition to the official language, there are seventy-four languages/dialects listed within the country (Lewis, 2008). Along with the dialects, there are varying tones in the pronunciation of words, thus creating different meanings to words. Notwithstanding the dialects,

Thai is also a language with varying registers. There are registers used for business, social situations, royalty as well as formal situations. Knowing what register to use or not to use and when is critical (Thai Language, 2007).

Non-verbal. Facial expressions, bows of the head and eye contact are a few of the ways that a Thai communicates effectively. Non-verbal communication in the Asian culture is essential in understanding to avoid miscommunication or misunderstandings. Examples of non-verbal communication within the Asian community are the removal of shoes in the home--a custom that is a norm. Not...
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