1.0 Executive Summary
The embodiment of this report is interpolated of 4 main components, of which they are deliberately problem statement, content analysis, findings and recommendation as well as conclusion. The overview of each and every component is enumerated in a brief and concise manner as below. Under the domain of problem statement, a general deliberation revolving the issues as pre-determined in the encounter(s) of Dr Susan in Bolivia is touched on. On top of that, an analysis on the historical, geographic and social aspect of Bolivia is covered. Content analysis is sub-divided into 3 different realms, in which the first covers the theories and rationales under the regions governed by cross cultural communication competencies in regard to the encounter Dr Susan whilst the second and third entail the significance cross cultural gift giving etiquette in business context in addition with the cultural perspectives of both Bolivia and Atlanta. Delving into findings and recommendations, it laconically examines 2 issues as per determined from the case of Dr Susan, in which the Bolivians were startled and daunted upon receiving the flowers by the virtue that yellow or purple flowers are meant funeral purposes in Bolivia as well as the fact that the flowers presented were not immediately displayed. The recommended alleviations include catching the glimpse of Bolivian culture afore-hand as well as substituting an assortment of different gifts such as chocolates and wines as these things generally come in a single colour. A summarized counterpart of the report is detailed in the conclusion.
2.0 Problem Statement
A retrospective analysis was made upon the historical background of the Bolivia’s nation and the results were enumerated such that – Bolivia is named after the independence fighter Simon BOLIVAR, whom ensue Spanish from relinquishing their rule over Bolivia in 1825. Geographically, Bolivia is located in Central South America, southwest of Brazil. Bordering countries around Bolivia include Argentina, Brazil, Chile, Paraguay and Peru. The population is estimated at 8,857,870 in year 2010, in which it ethnic groups include Quechua - which composes of 30% of the total population, Mestizo - which consists of 30% of the total population, Aymara – which comprises 25% of the total population and white – which forms 15% of the total population. Delving into the society and cultural realm of Bolivia, in general, most Bolivians are born into Roman Catholicism. Religion activity is dominated by females primarily in terms of attending church and the like. Catholicism to certain extents has been localized as it became intertwined with local folklore and customs in its early years of seething root in the country. The family is the axis of the social life and structure. Families are very tight knit and in rural areas, many generations still often live as a whole in one single house. The extended family or "familia" serves as a formidable support and network system. Roles within the family are utterly traditional, wherein "Machismo" is apparent. The wife is generally responsible for domestic duties whilst the husband with be the bread winner. The machismo mentality often convey a feeling of male superiority and a strong sense of honour, of which face and dignity should by all means, be maintained and upheld. On the fact that Bolivia's history is comprised of a number of distinct and differing ethnic groups whom have now converged, a new class system on that instant, is formed. Bolivia is laconically made up of a small number of whites, a larger group of 'mestizos' (intermarriage of whites with indigenous Indians), a majority of native Indians ('Quechua' or 'Aymara') and a small number of blacks who are descended from the slaves imported during the Spanish colonial period. Traditionally the whites’ minority occupy the top rung on the class ladder. This is mainly due to socioeconomic factors rather than that of skin colours....
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