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Cross Cultural Issues in International Business

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Cross Cultural Issues in International Business
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Table of contents 1
Introduction 2
Fiji Culture 3
Festivals of Fiji 4
City Festivals of Fiji 4
Ratu Sir Lala Sukuna Day 4
The Lovo Feast 4
Culture 5
The Three Cultures Model 5
Cultural Frameworks and Dimensions 6
Hofstede 6
Trompenaars & Hampden-Turner 7
Hall 8
The Johari Window 9
GLOBE Research 10
Comparison of Cultural Frameworks and Dimensions 11
Management Approach 12
Conclusion & Recommendation 13
APPENDIX A 14
References & Bibliography 15
Introduction
Leisure Time Ltd a consultancy Agency located in Fiji was hire to present a critical analysis on whether or not Hotel Denarau should attract British business tourist. We are a group of advisors specialising in tourism and we wish to assess whether or not targeting the British business tourist market would be a good investment. We also have to determine whether the hotel should use British management in provision for its leisure activities. The Hotel Denarau is 18-story, 5-star hotel situated in Port Denarau in Suva on the major island of Viti Levu. It is located 5mins from the beach. They offer tour services, sports, Adventures and other attractions.
We have decided to target British due to the interest they have in Leisure activities. We have also decided to use the geocentric approach of management.

Fiji Culture
The Republic of the Fiji Islands is a multicultural island nation with cultural traditions of Oceanic, European, South Asian, and East Asian origins. Immigrants have accepted several aspects of the indigenous culture, but a national culture has not evolved.
The country consists of more than three hundred islands, approximately 110 of which were inhabited; most of the population is concentrated on the main island of Viti Levu. People from different parts of India came to work



References: & Bibliography 1. Armstrong M. (1996) Personnel Management Practice, Kogan Page. 2. Article (2001) Human resources development, employment and globalisation in the hotel, catering and tourism sector, International Labour Organisation, December 10th, 3. Boselie P; Paauwe J; Richardson R; (2003) Human resource management, institutionalization and organizational performance: a comparison of hospitals, hotels and local government, International Journal of Human Resource Management; December, Vol. 14 Issue 8, pp.1407-1429; 4. Briscoe D.R., 1995, International Human Resource Management, Prentice Hall; 5. Dowling P.J.; Schuler R.S.; Welch D.E., International Dimensions of Human Resource Management, Belmont, Wadsworth, 1994. 6. Francesco A.M.; Gold B.A., International Organizational Behavior, Prentice Hall, 1998. 7. Hodgetts R.M.; Luthans F., International Management, McGraw-Hill, 1994. 8. Kelly, Anita E. and McKillop, Kevin J. (1996), "Consequences of Revealing Personal Secrets." Psychological Bulletin, v120(3), pg. 450. 9. Luft, Joseph (1969). "Of Human Interaction," Palo Alto, CA: National Press, 177 pages.

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