Cross Cultural Communication Matrix

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Cross Cultural Communication|
Country| Preferred communication style | Non-verbal communication practices| Business communication norms| Strategies to increase cross-cultural communication| Brazil| Face- to-FaceRelationship OrientedPortuguese (1st) English (2nd) Spanish (3rd)| Less Personal spaceTouch is usedCustomary to give a gift at first meeting| Meetings usually start lateBetter to remain formalTechnical data should be metricPace of negotiation is much slower compared to the US. Pg 66| Use a translator, conform to cultural norms.------------------------------------------------- -------------------------------------------------

Use a human translator. Pg114 Observe local holiday customs – don’t try to do business mid Dec to mid Jan. pg 123------------------------------------------------- Keep it business. Pgs 111-125Communicate, this country is similar – so communication should be relatively easy – biggest barrier is time zone.| Russia| Face-to-FaceBusiness OrientedRussian Language| Cool and aloof – they “save their smiles for friends and family” (pg 111)Small gifts acceptable but not expected. (pg 112)Patience is required when scheduling meetings (pg 111)| Can take weeks to receive a reply email or phone call – pg 111Very little personal relationship building – it’s all business pg 113All business performed in Russian – materials, brochures, verbal| | Greece| Face-to-FaceRelationship is necessary. Pg88Similar to US and Western Europe pg 88| Touchy people, handshake is customary with men and women pg 89Gifts not customary unless already have a relationship or Christmas new year’sCommon for business over a meal pg 91| Similar to US – on time, Somewhat informal – more relationship based than the US – but sill business and pleasure...
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