Critical Multimodal Discourse Analysis Of Native Americans In Hollywood
METHOD AND RESEARCH DESIGN
Chapter Four: Method and Design
I. Data Selection
The company has shaped the most cinematographic works about Native Americans in Hollywood. Hence, this canon choice that the company constructed is the foundation of our analysis, as the company have access to a massive audiences particularly the European-Americans. We listed all the movies whose narrative and main characters formed the standard about Native groups’ life-style and household that are external or unfamiliar to the average White American spectator. Accordingly, we made a comparison of which company has been in charge of the most number of movie production/distribution.
Warner bros has been the lead in marketing since it has produced and/or distributed …show more content…
Marianna Jørgensen (2002) states that visual structures are also components of discourse in the same way that written and spoken texts are. Rose (2001) stresses that visual patterns are no different from written texts; they are analogous in the sense that both can be subject to scrutiny, and that none of them is ‘innocent’ as it obviously ‘carry discourse’ within. Thus, pictures are equally analyzed ‘as if they were linguistic texts’ (Jørgensen: 61). As cited Van Leeuwen (2001), Critical Multimodal Discourse Analysis’ is the theoretical background that was able to offer the alternative for CDA since the latter stands unable to tackle other modes of discourse rather than textual structures (Wang 2014: 266). The Critical Visual Discourse Analysis (CVDA) approach is the theoretical framework that proceeds with examining discourse of visual communicative …show more content…
The CDA logic upholds liberal discussion and liberal debate (Jørgensen and Phillips, 2002: 88). Therefore, academics have to be conscious of probable partialities, which will not permit entire political neutrality. Researchers applying CDA aspire at aiding social alteration and showing social issues and disparities and, hence, incline to position of the subjugated side (Jørgensen & Phillips, 2002: 64). Moreover, Gee (1997: 139) argues that qualitative methods have the weakness that the rationality of the outcomes may not be definitive, rather are depend on the assumptions scholars appeal from the obtainable empirical sources and communally constructed. Thus, researchers have to be alert that other examiners working on similar data, shall find results that amend, maintain, or confront their finding. Conclusively, academics should be conscious of the risk to be manipulated by their own cultural upbringing. As the way we see the world inexorably controls the understanding of the empirical
Chapter Four: Method and Design
I. Data Selection
The company has shaped the most cinematographic works about Native Americans in Hollywood. Hence, this canon choice that the company constructed is the foundation of our analysis, as the company have access to a massive audiences particularly the European-Americans. We listed all the movies whose narrative and main characters formed the standard about Native groups’ life-style and household that are external or unfamiliar to the average White American spectator. Accordingly, we made a comparison of which company has been in charge of the most number of movie production/distribution.
Warner bros has been the lead in marketing since it has produced and/or distributed …show more content…
Marianna Jørgensen (2002) states that visual structures are also components of discourse in the same way that written and spoken texts are. Rose (2001) stresses that visual patterns are no different from written texts; they are analogous in the sense that both can be subject to scrutiny, and that none of them is ‘innocent’ as it obviously ‘carry discourse’ within. Thus, pictures are equally analyzed ‘as if they were linguistic texts’ (Jørgensen: 61). As cited Van Leeuwen (2001), Critical Multimodal Discourse Analysis’ is the theoretical background that was able to offer the alternative for CDA since the latter stands unable to tackle other modes of discourse rather than textual structures (Wang 2014: 266). The Critical Visual Discourse Analysis (CVDA) approach is the theoretical framework that proceeds with examining discourse of visual communicative …show more content…
The CDA logic upholds liberal discussion and liberal debate (Jørgensen and Phillips, 2002: 88). Therefore, academics have to be conscious of probable partialities, which will not permit entire political neutrality. Researchers applying CDA aspire at aiding social alteration and showing social issues and disparities and, hence, incline to position of the subjugated side (Jørgensen & Phillips, 2002: 64). Moreover, Gee (1997: 139) argues that qualitative methods have the weakness that the rationality of the outcomes may not be definitive, rather are depend on the assumptions scholars appeal from the obtainable empirical sources and communally constructed. Thus, researchers have to be alert that other examiners working on similar data, shall find results that amend, maintain, or confront their finding. Conclusively, academics should be conscious of the risk to be manipulated by their own cultural upbringing. As the way we see the world inexorably controls the understanding of the empirical