Study and understand the nuances of various debit and credit cards available in the market and understand consumer prferences in terms of i. Credit days
ii. Rate of interests charged
iii. Benefits in terms of redemption points
iv. Usage dynamics (cash withdrawals)
A debit card (also known as a bank card or check card) is a plastic card that provides the cardholder electronic access to his or her bank account(s) at a financial institution. Some cards have a stored value with which a payment is made, while most relay a message to the cardholder's bank to withdraw funds from a payee's designated bank account. The card, where accepted, can be used instead ofcash when making purchases. In some cases, the primary account number is assigned exclusively for use on the Internet and there is no physical card. In many countries, the use of debit cards has become so widespread that their volume has overtaken or entirely replaced cheques and, in some instances, cash transactions. The development of debit cards, unlike credit cards and charge cards, has generally been country specific resulting in a number of different systems around the world, which were often incompatible. Since the mid 2000s, a number of initiatives have allowed debit cards issued in one country to be used in other countries and allowed their use for internet and phone purchases. Unlike credit and charge cards, payments using a debit card are immediately transferred from the cardholder's designated bank account, instead of them paying the money back at a later date. Debit cards usually also allow for instant withdrawal of cash, acting as the ATM card for withdrawing cash. Merchants may also offer cashback facilities to customers, where a customer can withdraw cash along with their purchase.
The First National Bank of Seattle issued the first debit card to business executives with large savings accounts in 1978. These cards acted like a check signature or a guarantee card, where the bank promised the funds would cover the transaction without the customer needing a check to complete the transaction. The bank only issued debit cards to those customers who had a long history with the bank and were in good standing, because like a check, the funds were not immediately removed from the account. In 1984, Landmark implemented the first nationwide debiting system, built on the credit card infrastructure and ATM networks already in place. By 1998, debit cards outnumbered check usage around the world. Its preference over checks continues to grow every year. HISTORY
The history of debit cards is an interesting one. Debit cards helped to change the way that people used money and bank accounts. Debit cards are used to pay for purchases at stores and other locations around the world. A debit card works by debiting the money from your checking account. For many people debit cards have taken the place of cash and checks. However, debit cards are still a relatively new banking tool. Credit cards paved the way for debit cards. Many people used credit cards to pay for transactions. This also put in place the infrastructure that debit cards needed to be practical as a method of payment. Seattle's First National Bank offered the first debit card to business executives in 1978. Initially they were like a check signature or guarantee card, with which the bank would guarantee that the fund would be paid, but you did not need a check to do the transaction. They also required a large savings account be kept at the bank to cover the funds. These cards were only issued to people who had a long and good standing with the bank, because the funds were not directly debited from the account. These types of cards generally come with the Visa or MasterCard symbol on them. In 1984 Landmark created the first nationwide debit system, using ATMs and other networks that allowed debit cards to be used nationwide. This allowed the smaller banking systems...
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